Ecommerce Lessons: From Neuropsychology to Laptop Accessory Sales

Posted on: March 14, 2011

Practical ecommerce interviewed Kathy Seigler, CEO and president of Ecommerce Superstores, a Bowling Green, Ky.-based online retail brand with six niche online shops. Seigler started her retail business on eBay in 2006. She had no background in ecommerce, having worked previously as a neuropsychologist. After about 6 months of selling on eBay, she identified a marketplace niche for laptop bags and launched in late 2007. In 2010, recorded gross revenues of roughly $815,000.

Death of the Ad Network?

Posted on: March 1, 2011

Traditional publishing industry finally awakes from the long dream? They’re planning to shake things up for Google & MSN/Yahoo! advertising. Website Magazine added The New York Times Co., Hearst, Tribune and Gannett to the list of big publishers looking to push ad networks to the fringe. Over the weekend, these companies thumbed their nose at … Continue reading Death of the Ad Network?