Design + Web + Marketing
Tedford Insurance put on a great talk today at the Jenks Business Over Breakfast.
Mike talked about finding what works for you, and shared some great examples of leadership in action.
Worth a few minutes to watch!
Video takeaway: People don’t buy what you do, they buy why you do it.
Video takeaway: Be easy to follow. Leadership is all about your followers.
Video takeaway: Everyone has a story if you take the time to look.
Close your eyes and think about the word “elephant.”
What did you see?
A dictionary entry about elephants, or big gray ears and a long trunk?
We experience the world in pictures.
Images pass through our eyes into our retina, where a thin layer containing a few hundred million neurons pass the output to about a million ganglion cells.
These in turn pass the visual data into the brain, creating a three-dimensional color model (our visual reality).
From the moment we are born, we start processing these images. Before we learn to speak, we can recognize our mother’s face.
Let’s look at the numbers:
Images race through our brains at 90 million bytes per second.
Text creeps along at about 50 bytes per second (James S. Hawkes, 2005).
If you want to keep your website visitors engaged, you need to use both.
James S. Hawkes, W. H. (2005). Discovering Statistics. Hawkes Learning Systems.
©2009-2012 Aqua Vita Creative
