Project Description
Nordaggios Coffee has been doling out delicious doses of caffeinated crack in Tulsa since 1998. Since then, they’ve grown to include roasting, wholesale, and catering.
Our team was selected to craft their new national brand, website, and packaging.
Objectives
Brand style: Artful minimalism with a hand crafted feel.
Website: Deep coffee experience, easy to navigate, fun to explore. Helpful to customers.
The Results
The Reaction
The new look you designed for our company is gorgeous. We’re very proud of it.
I love the new website. The content management system gives us a way to keep our website relevant and fresh, and to tell our story. It’s great.
What We Learned
A picture is worth 1,000 words. A video: 100,000. There’s no substitute for professional photography and video when working with a very visual or emotional product. For this project, we selected Matt Steele over at Zumi Studios. You can check out his work here, if you so choose. It’s worth it.
Best idea ever: Attitude surveys. We tested the new brand direction with customers, team members and strangers early in the project. As branding genius Marty Neumeier says: “It’s not what we think, it’s what they [customers] think. (Neumeier, 2006)” Truer words, Marty.
Coffee good! We drank about a million cups of coffee over the course of this project. Thanks, Tor!
Works Cited
Neumeier, M. (2006). The Brand Gap. Berkely : New Riders.
Climbs a mountain carrying a hang glider on his back in a metal tube.
Scales a rock overhang using a leash clip for a carabiner, a tent stake for a piton, and a harness made of seatbelt material.
