07 Jun

Logo Update, Step by Step

Branding & Logo

Step 1: Strategy

First thing we do is get to know your company from the inside out. Your logo needs to meet your needs today, and stand as a symbol years into the future. To represent your company’s story, we need to understand it as well as we can.

A crucial tool we use for this is our Strategy Guide. It covers your company history, philosophy, short-term objectives and long-term goals for the future. We also focus on target audience, so we’re reaching the right people. It also marks the “out of bounds” areas to ensure we’re creating a good fit.

Step 2: Logo Concepting

We start with broad concepts, and narrow that down based on client feedback.

See Initial Logo Concepts

Step 3: Logo Concept Refinement

Once a decision is made on concept direction, we have our heading. From here we focus on creating different variations within the given theme.

See Logo Concept Refinement

Step 4: Style Guide

After a final decision on our final logo treatment, we deliver the logo in all necessary image formats and create a brand style guide.

This style guide helps maintain consistency internally and smooths communication with external vendors as well. We show different usages of how the logo will perform in different settings and different sizes. This guide also helps vendors reproduce the logo correctly and consistently across different mediums.

See Logo Usage Guide

Note for CTA: Have questions about the logo process?
Give us a call at (918) 518-5907 or contact us.

02 Feb

How to Embed Responsive Videos from Vimeo & YouTube

Need help embedding a video that works on mobile, desktop and mobile devices?

Here’s one of the tools we use: EmbedResponsively.com for video.

Why is this tool the cat’s pajamas?

  • Have confidence at conferences or networking events when people check your website on their mobile phones.
  • Share your video with your fans on the big screen without breaking the site.
  • Leave a good impression with visitors surfing your site on their iPad in between meetings or soccer practice.

Will it work with WordPress

…and best of all, Embed Responsively plays extremely well with WordPress websites. So you can get in the action and look your best, even when you’re asleep. Not bad. Not bad at all.

So buy Jeff Hobbs a beer. He does great work.

Need a little help from a friend?

Give us a call: 918.518.6576. Or drop a note and we’ll get in touch.
Together, we can figure out a brilliant solution.

23 Nov

Giving Thanks

Our team has a lot to be grateful for:

Jonathan Cox: I’m thankful for my family, my team, my clients, and my freedom.
Jessica Cox: My crazy, amazing family, friends, and community.
Michelle Pierce: My cat, Hector.
Faith Blick: My wonderful family.
Cherith Runyon: Family and friends.
Caleb Guererro: Christ and my family. Big time.
Cindy Runyon: Every year, for the last 20 years, I take a moment to remember how crazy blessed I am to have my four miracle babies. Each one is unique. And every one is a gift. I’m thankful to God for time spent with my children.

We’re all grateful to serve an amazing group of clients around the world.

Happy Thanksgiving!

08 Nov

We Voted!

Today we celebrate our freedom and the responsibility to use it well.

“If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.” – John Quincy Adams

Many thanks to all the veterans who dedicated their lives to freedom. Thank you for the volunteers who got up early and stayed late to make today successful. Thank you to everyone who took the time to get out and vote.

“Posterity! You will never know how much it cost the present Generation to preserve your Freedom! I hope you will make good use of it. If you do not, I shall repent in Heaven, that I ever took half the Pains to preserve it.” – John Adams

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