22 Mar

YouTube Optimization: Best Practices

Everyone hopes their video will go viral on YouTube and rocket their organization to success. But with 300 hours of video uploaded to YouTube every minute, there are a lot of videos gunning for the viewers you want to reach.

To get noticed, you need to use every opportunity to your advantage. We’ve brought together the best practices and tested methods for optimizing your YouTube videos and channel.

Table of Contents:
Setting Up YouTube Videos for Success
Quality, Length, Title, Description, Tags, Thumbnail, Closed Captions
Encourage Interaction to Impact Rankings
Comments, Likes, Shares, Watch Time, Views, Subscriptions
Keyword Research for Video Visibility
Keyword Tools, Competitor Research
YouTube Channel Best Practices

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19 Aug

Aqua Vita Photos on Display at The Hive!

The Hive is a brand new arts facility/events space located in downtown Jenks. We went out earlier this year to take some architectural photography of the Hive for one of our clients, GS Helms, who designed the building.

Which ended up being pretty awesome, because our photography of the Hive is now featured at the Hive!

Jenks is an awesome town that AV has been proud to call home for the past few years, and the Hive is just one more exciting thing coming to the area.

Need architectural photography?

Call us today: (918) 518-5907

02 Mar

Configuring Microsoft Outlook for Your Omnis POP/IMAP Mailbox

The purpose for this article is to provide step-by-step instructions for setting up your Microsoft Outlook 2007 email client with the settings from Omnis Hosting.

Steps for Microsoft Outlook 2007

  1. In Outlook, click “Tools” then “Account Settings”.
    1. In the “Account Settings” dialog box, on the E-mail tab, click “New”.
    2. On the “Choose E-mail Service” page, make sure “Microsoft Exchange, POP, IMAP, or HTTP” is selected, and then click “Next”.
    3. At the bottom of the “Auto Account Setup” page, check “Manually configure server settings or additional server types” and click “Next”.
    4. Click “Internet E-mail” and click “Next”.
  2. On the “Internet Email Settings page: Under “User Information:”
    1. In the “Your Name” field, type your first and last name.
    2. In the “E-mail Address” field, type your full email address. Example: name@yourdomain.com.
  3. Under “Server Information”
    1. In the “Account Type” drop-down, select “POP3”.
    2. In the “Incoming Mail Server” field, type mail.yourdomain.com.
    3. In the “Outgoing mail server” field, type mail.yourdomain.com.
  4. Under “Login Information”:
    1. In the “User Name” field, type your full email. Example: name@yourdomain.com.
    2. In the “Password” field, type your password. Make sure “Remember password” is checked.
  5. At the bottom of the page, click “More Settings”.
    1. Click the “Outgoing Server” tab.
    2. At the top, check “My outgoing server (SMTP) requires authentication, and select “Use same settings as my incoming mail server”.
    3. Click the “Advanced” tab:
    4. Under “Server Port Numbers” change the “Outgoing sever (SMTP)” to “587”.
  6. Click “OK” and then “Next”.
  7. Click “Finish”.

Steps for Microsoft Outlook 2010 & 2013

  1. If the Microsoft Outlook Startup wizard doesn’t appear, on the Outlook toolbar:
    1. Click the “File” tab. Then, just above the Account Settings button, click “Add Account”.
    2. Click “Manually configure server settings or additional server types”, and then click “Next”.
    3. On the “Choose Service” page, select “Internet E-mail”, and then click “Next”.
  2. Provide the following information on the “Internet E-mail Settings” page. Under “User Information”:
    1. In the Your Name box, enter the name you want users to see when you send email from this account.
    2. In the E-mail Address box, enter your email address.
  3. Under “Server Information”:
    1. Under Account Type, select “POP3”.
    2. In the Incoming mail server box, enter “mail.yourdomain.com”.
    3. In the Outgoing mail server (SMTP) box, enter “mail.yourdomain.com”.
  4. Under Logon Information:
    1. In the User Name box, enter your email address. Example: name@yourdomain.com
    2. In the Password box, enter your password. If you want Outlook to remember your password, make sure the check box next to Remember password is selected.
  5. At the bottom of the page, click “More Settings,” and then fill in the “Internet E-Mail Settings” dialog box as follows:
    1. On the Outgoing Server tab, select “My outgoing server (SMTP) requires authentication”.
  6. On the Advanced tab:
    1. Under Incoming server (POP3), next to “Use the following type of encrypted connection”, select “SSL” in the drop-down list.
    2. Under “Outgoing server” (SMTP), next to “Use the following type of encrypted connection”, select “TLS,” and then click “OK”.
    3. Under “Server Port Numbers” next to “Outgoing Server (SMTP), enter “587”.
    4. Click the “Advanced” tab.
    5. If you want to keep a copy of your messages on the server, under Delivery, click “Leave a copy of messages on the server.” If you don’t select this option, all messages will be removed from the server and stored locally on your computer.
  7. On the Add New Account page, click Next.
  8. After Outlook tests your account, click Close to close the Test Account Settings dialog box.
  9. On the Congratulations page, click Finish.
  10. On the Account Settings page, click Close.

Have questions? Need help?

Call us today: (918) 518-5907

19 Oct

Building Your Email List Without Spam

Since email newsletters are one of the services we offer, inevitably, people ask us about best practices for building their email list.

Unfortunately, sometimes people get confused about “best practices” and “how do I get my newsletter numbers up super-high, because everybody knows bigger lists are better, right?”

Overflowing salt

Allow me to share a personal story.

I checked my personal email a few weeks ago and noticed a message from a name that seemed vaguely familiar, but wasn’t one I recognized immediately. Turns out it was a newsletter advertising a new book being released by an author I’d never heard of.

Confused, I scanned the newsletter and realized it was sent from Mailchimp, which is the service we use and encourage our clients to use. Because of this, I knew there had to be a list description SOMEWHERE in the email that would tell me why I was getting this newsletter. (Maybe I had signed up for this and just forgotten about it. It’s happened before.)

(What’s a “list description?” Reputable email newsletter services usually require a list description before you can start sending out emails.

They usually look like this: “You signed up for the free coupon on our website” or “You checked the ‘newsletter’ box on the comment card at our restaurant” or “You signed up for email at the lunch seminar.” This lets people know you are not a dirty spammer. Anyway. Back to our regularly scheduled post.)

Sure enough, I found the description: “You are receiving this email because someone believes you should read this novel.”

Shocked dude is shocked.

Just in case you’re wondering, that’s not a list description. That is a one-way ticket to me reporting you to Mailchimp for spamming.

I am sure the sender didn’t think they were doing anything wrong. (I am a firm believer in Hanlon’s Razor: Do not attribute to malice that which can be explained by stupidity.) But that doesn’t change the fact that I didn’t sign up for that newsletter and I didn’t want that newsletter. It annoyed me.

Just for the record: annoyed people do not buy from you.

This is a case of Unwitting Newsletter Douchebaggery, a phenomenon Sarah over at Smart Bitches goes into with great detail. (She also talks about how to report newsletter abuse to the various email service providers.)

Author Courtney Milan published a companion post the same day, talking about the error of numerosity. Her advice doesn’t just apply to authors, but to anybody who uses a newsletter as a marketing tool.

Don’t add people to your list willy-nilly. Don’t be one of those companies that auto-checks an “add me to your newsletter” button on every single contact form.

Don’t put someone on your list just because you got their business card, or because you emailed them once, or because they sent you a condolence letter when your cat died.

Your email list numbers might go up, but the important metrics—your opens and clickthrough rates—will not.

Bigger lists don’t always equal bigger sales. Sometimes they just equal bigger headaches or bigger spam reports.

And that’s no fun for anyone.

18 Sep

Restaurant Website Design : Brookside By Day

We love food. Few things bring people together like a great meal. A juicy burger or the perfect omelet with a great cup of coffee can really make our day.

Designing a website for Brookside By Day, a Tulsa breakfast icon, gave Aqua Vita a chance to celebrate 20 years of good eats.

Times have changed: Literally. A big point for the website was showcasing the extended hours. They’re not just breakfast any more!

The restaurant interior has changed over 20 years as well. We built the site to give a great first impression, matching their colors and styles down to the actual walls, chalk board, and picture frames you see in the restaurant. The green chair rail at the top of the site comes right from their sign.

Half the fun with Brookside By Day is coming in to see the same faces, year after year. The BBD family took center stage for the photo shoot. Everyone made an appearance, including the cooks who meet any request customers can dream up, and Jeb’s adorable trainee.

Shots of the interior filled with smiling patrons by award-winning photographer Chris Humphrey brought BBD to life. The food looks delicious, too!

When a restaurant has been serving great food this long, they always pick up a few fans. We found some great reviews for BBD around the web, and incorporated them into the design.

We used the professional photography to spice up their Urban Spoon and Google Plus Page.

Need a mouth-watering website?

Call us today: (918) 518-5907

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