Brand Identities, Bunnies, Moms, and Coffee – A Collection of Posts

We’re a grand total of two days away from Christmas (Have you finished your shopping/wrapping? Because I sure haven’t. Oh no.), and while we’re preparing for the holidays, I thought I would share some of the posts I’ve found in the past few days that have really made me think. Or smile. Or in one particular case, laugh until tea shot out my nose. (I don’t recommend that.)

On Dying, Mothers, and Fighting for Your Ideas – This personal, moving post from Jonathan Morrow talks about his mother’s determination to keep him alive when a doctor told her that he wouldn’t live to see his second birthday. I walked away from the post with a wide-eyed admiration for his mother and her resolve, and a new appreciation for how hard Jonathan has worked to get to where he is.

Sometimes, All You Need Is A Pile Of Bunnies – BUNNIES! Bunnies are cute, and fluffy, and the object of the most adorable marketing lesson I’ve seen all month. This comes from Naomi Dunford over at IttyBiz, adding yet another cool marketing lesson to her entire repertoire of cool marketing lessons. And it does make you think: What assets do I have that I can use? And how can I use them in a way that will catch people’s eyes? And most importantly, will it involve adorable fluffy bunnies?

The Best and Worst Identities of 2009 – This is the only best/worst link on the list, I promise. Logo design has fascinated me ever since I sat down and saw how our designer works on logos, from beginning concept to final execution. The list (from Brand New) counts down the top 12 best and worst logo designs of this year, from corporate rebrandings to new companies just emerging. Not to mention some of the featured comments on the logos are pretty funny.

In Search of Customer Intimacy – Seth Godin has a way of consistently posting thought-provoking blog posts, and though this one is short, it does make you think. You hear so much nowadays about social media and relationship marketing, and it seems some companies only know that they need to get into those things without considering what they need to get out of them. Read this and ask yourself: what is real customer intimacy?

And on a completely random note:

15 Things Worth Knowing About Coffee – Who doesn’t love coffee? (Actually, I don’t. Our esteemed owner/technical director has made it his life’s mini-mission to get me to actually like the stuff. I’ll stick with my tea, thank you.) However, I do love this brief illustrated history of coffee, which includes the world’s easiest-to-understand guide to how caffeine works. How cool is that?

That’s it for me. You all have a very merry Christmas and a happy New Year!

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