07 Jun

Logo Update, Step by Step

Step 1: Strategy

First thing we do is get to know your company from the inside out. Your logo needs to meet your needs today, and stand as a symbol years into the future. To represent your company’s story, we need to understand it as well as we can.

A crucial tool we use for this is our Strategy Guide. It covers your company history, philosophy, short-term objectives and long-term goals for the future. We also focus on target audience, so we’re reaching the right people. It also marks the “out of bounds” areas to ensure we’re creating a good fit.

Step 2: Logo Concepting

We start with broad concepts, and narrow that down based on client feedback.

See Initial Logo Concepts

Step 3: Logo Concept Refinement

Once a decision is made on concept direction, we have our heading. From here we focus on creating different variations within the given theme.

See Logo Concept Refinement

Step 4: Style Guide

After a final decision on our final logo treatment, we deliver the logo in all necessary image formats and create a brand style guide.

This style guide helps maintain consistency internally and smooths communication with external vendors as well. We show different usages of how the logo will perform in different settings and different sizes. This guide also helps vendors reproduce the logo correctly and consistently across different mediums.

See Logo Usage Guide

Have questions about the logo process?

Give us a call at (918) 518-5907 or contact us.

04 May

Case Study: Construction Seminars

Constructions Seminars navigates the rough waters of licensing, bonding, business, testing, and education for the construction industry.

Clearing a path for small business owners to be successful is their passion. Helping to expand their influence in the construction community is our privilege.

Google Analytics

By adding analytics to the Construction Seminars website, Aqua Vita uncovered that 58% of their visitors use mobile devices.

Before teaming up with Aqua Vita, Construction Seminars didn’t have a mobile website. Now, they’re able to reach more customers than ever.

The Results

  • 61% increase in website interaction within two months
  • Improved Google search visibility
  • 71% conversion rate
  • 21 new items purchased within 6 weeks
  • Increase in new visitor traffic
  • Increase in web pages visited and time spent per page

“The team at Aqua Vita went the extra mile for our company, Construction Seminars. They really got to know our business, how it functions, who our customers are, and how best to communicate our message to them.

“We are already seeing an increase in response and are now appearing on the first page of the search engines. We love our new site!”

Bob Delahunt, Owner

Need to upgrade your eCommerce site?

Call us today: (918) 518-5907

22 Mar

YouTube Optimization: Best Practices

Everyone hopes their video will go viral on YouTube and rocket their organization to success. But with 300 hours of video uploaded to YouTube every minute, there are a lot of videos gunning for the viewers you want to reach.

To get noticed, you need to use every opportunity to your advantage. We’ve brought together the best practices and tested methods for optimizing your YouTube videos and channel.

Table of Contents:
Setting Up YouTube Videos for Success
Quality, Length, Title, Description, Tags, Thumbnail, Closed Captions
Encourage Interaction to Impact Rankings
Comments, Likes, Shares, Watch Time, Views, Subscriptions
Keyword Research for Video Visibility
Keyword Tools, Competitor Research
YouTube Channel Best Practices

Continue Reading

23 Nov

Giving Thanks

Our team has a lot to be grateful for:


Jonathan Cox: I’m thankful for my family, my team, my clients, and my freedom.
Jessica Cox: My crazy, amazing family, friends, and community.
Michelle Pierce: My cat, Hector.
Faith Blick: My wonderful family.
Cherith Runyon: Family and friends.
Caleb Guererro: Christ and my family. Big time.
Cindy Runyon: Every year, for the last 20 years, I take a moment to remember how crazy blessed I am to have my four miracle babies. Each one is unique. And every one is a gift. I’m thankful to God for time spent with my children.

We’re all grateful to serve an amazing group of clients around the world.

Happy Thanksgiving!