Project :: Nordaggios Branding

Project Description

Nordaggios Coffee has been doling out delicious doses of caffeinated crack in Tulsa since 1998. Since then, they’ve grown to include roasting, wholesale, and catering.

Our team was selected to craft their new national brand, website, and packaging.

Objectives

Brand style: Artful minimalism with a hand crafted feel.

Website: Deep coffee experience, easy to navigate, fun to explore. Helpful to customers.

The Results

The Reaction

The new look you designed for our company is gorgeous. We’re very proud of it.

I love the new website. The content management system gives us a way to keep our website relevant and fresh, and to tell our story. It’s great.

What We Learned

A picture is worth 1,000 words. A video: 100,000. There’s no substitute for professional photography and video when working with a very visual or emotional product. For this project, we selected Matt Steele over at Zumi Studios. You can check out his work here, if you so choose. It’s worth it.

Best idea ever: Attitude surveys. We tested the new brand direction with customers, team members and strangers early in the project. As branding genius Marty Neumeier says: “It’s not what we think, it’s what they [customers] think. (Neumeier, 2006)” Truer words, Marty.

Coffee good! We drank about a million cups of coffee over the course of this project. Thanks, Tor!

Works Cited

Neumeier, M. (2006). The Brand Gap. Berkely : New Riders.

Aqua Vita Rocks Out The Bellmon Awards Website

If any of you are noticing a decided lack of frequent updates recently, it’s because we’re BURIED in work over here. We’ve turned out over 10 projects in two weeks. So yeah. Busy! But hey, I do have something to show you guys…something so monumentally awesome that it’ll fundamentally rock the core of your existence.

We’ve  all heard a lot about being “green” these days, but what does that even mean? Am I right? Well, the minds behind The Henry Bellmon Awards are here to tell you, and Aqua Vita we’ve partnered with Sustainable Tulsa and Tulsa Southside Rotary to create a website capable of bringing their message to Oklahoma.

What “green” really means is all about sustainability, and sustainability is all about the Three P’s: People, Profit, and Planet. Basically, it’s all about…well, I’ll let them tell you. The important part is, they’re throwing a rockin’ hootenanny on September 16th, 2010, at 6:30pm at the historic Mayo Hotel. It’ll raise money for all kinds of cool projects right here in our very own Oklahoma.

Click here to visit their website.

And hey, if you know anyone who’s made a difference here in the big OK using the Three P’s, you can nominate them for the awards.

Favorite things about this project:

  • The photo collage in the header
  • The super-useful, time-saving nomination forms
  • Doing design and marketing for a world-changing green event
  • The front page dynamically pulls its content from the inside pages (if you update the inside pages, the front page updates
  • Working with Corey Williams over at Sustainable Tulsa. We love you, Corey! You’ve got an awesome soul.

Estimated hours for this project:

  • 10 for design
  • 12 for development
  • 8 for copy writing and marketing

Screenshots:

Aqua Vita and Tilestone Distributors Launch New Website

It’s always a pleasure to announce a new website launch for our clients, but I’m particularly proud of this one:  http://tilestonedistributors.com/

For starters, TileStone Distributors has, without a doubt, the most gorgeous showroom for custom tile I’ve ever seen, which gave us an excuse to put Josh’s sexy photography skills to use. We incorporated his shots in the animated slide shows we produced for the front page and the footer, as well as the custom product section and the order samples button in the sidebar.

The end result? Sha-bam! Have a look:

Other awesome features on this project include:

  • Lightbox gallery technology, allowing them to showcase large photos for their projects
  • Custom “request a quote,” “request samples” and contact forms with auto-responders for added personal touch

This project took 50 hours four our team to complete. That includes the photography, design, a customized content management system, testing, and two hours worth of classes and consultation at the end of the job.