29 Oct

Golf Fore Food: Designing for Charity

Why We Give Back

At Aqua Vita, we feel it’s important to take the time to give back to the community both intentionally and as opportunities arise to do something creative and benevolent.

The Golf Fore Food logo is something we designed for a charity event sponsored by local businesses. The Pro/Am golf event results in a large donation annually to a local food bank and the feeding of around 43,000 families this year.

The Process

Our branding process is unique to each charity. We focus on the who they are and what we have to offer them. Who are they? Whom do they help? What is the “Why?” unique to their charity? All the other aspects of the work fall into place when those questions are answered.

The Real Donation

In all, designing for a good cause often unifies our team more than anything else we do. Not because we’re donating our time and talents, but these designs give us the opportunity to remember why we do what we do.

I was once asked this question, “If you could manage it financially, would you do the job you’re doing for free?” If the answer to that is “Yes!” than you’re life is more rich than most. – Jonathan Cox, Creative Director

We adapt during this process in new ways, and thus, develop an additional sense of appreciation for those we are serving. It’s a fascinating (albeit occasionally frustrating) process that’s chock full of rewards on the back end.

The Best Part

When it goes right, it means that we get to empower an organization that will be a light in the world. And for Aqua Vita Creative – being a part of that is the best it can get.

Do you want to give more of your time, self, or money back to the community? Contact us for ways you can help!

30 Jan

Event Promotion From Website to Event Posters

Greater Tulsa Indian Art Festival called Aqua Vita.

They needed help with the design of a new website and assistance in promotional materials, including a poster and a video.

Aqua Vita's New Web Design for GTIAF
Aqua Vita’s New Web Design for GTIAF

Fundraising teams had already headed out and were rapidly gaining attention for their cause, but we needed to stay under budget. Not only that, but the artists, sponsors, and festival schedule were constantly changing as we worked on the site.

Lightspeed adjustments had to be made as information shifted. Knowing the work had to be completed quickly and efficiently, we focused on some of their finest artists and most attractive venues.

Their old website displayed insufficient information to be useful, and was woefully out of date.

GTIAF Old Website
Greater Tulsa Indian Art Festival Old Website

Advertisement for the occasion of their 28th Festival proved the best way to quickly gain more attention on the best part of the festival – the beauty of the culture and the love of family.

We designed the event poster, showcasing the piece below,”Two Sisters” by Brent Learned, 2014 Featured Artist for the Greater Tulsa Indian Art Festival.

GTIAF Event Poster
GTIAF Event Poster

Another key component was updating their event video with a new voiceover and correct dates. (See the finished video below.)Today we celebrate with them as they begin their 28th Greater Tulsa Indian Art Festival honoring the Spirit of the American Indian.

As it was intended, the celebration is one of Native American culture complete with an art market, traditional storytelling and music and authentic American Indian food.

Those who attend will also discover student art, cultural demonstrations, dancing, and poetry.

Need help finding your business’ most attractive feature?

Call today at 918.518.6576, and let us help you find your best side.

09 May

Saul Bass – Design that Endures

Saul Bass

Design is thinking made visual. – Saul Bass

Saul Bass – His impact on design has outlasted so many others. From movies to logos, his work still stands out from the crowd more than thirty years later.

Here, on what would have been his 93rd birthday, is Google’s tribute to his amazing gift for design and founding work in kinetic typography.
Continue Reading

14 Nov

Holiday Website Themes

Winterize Your Logo
Have you decorated your logo yet?

Everyone appreciates a well-loved website. And just like brick-and-mortar stores, websites and logos need a touch of festivity this time of year.

Winterizing your online image can keep you looking updated, fresh and plumb cheery this holiday season!

Okay, we get that you love your logo the way it is, right? But don’t be a Scrooge! Tweaking here and there seasonally, when it makes sense, can get even more mileage out of it.

Besides, this is the time of year to be jolly! Adding a dusting of snow here and some Christmas lights there shows you’re sharing joy in your online community.

If you care enough to make tiny changes just to brighten someone’s day, well, you’re certain to take care of them as a customer.

So be of good cheer and shine your holiday spirit for all to see! Start thinking of what you can do to winterize your logo today.

Here are some tiny touches you can add this season: Stars, Snow, Evergreens, Ornaments, Rudolph’s Nose, Steaming Mug, Smoking Chimney, Stockings, Wrapped Gifts, Bows, Icicles.

When a customer or visitor comes to your page and sees a winterized logo, it might just change them from a Grinch to an elf!

Need help adding any of these to your logo? We’re always ready to serve!
Call 918.518.6576 or Connect with us online.

01 Feb

Branding Design Strategy: A 5-Year-Old’s Perspective

Fantastic video from Ladd Design. His five year old looks at various logos without the names to see what impression she gets from each one.

This video demonstrates how logos provide memorability, but they are not the brand. She associates and remembers logos based on her life experiences so far with these brands.

For the brands she recognizes, she gives distinct examples. For ones she doesn’t recognize, she uses logic to arrive at what the logo is. Those brands are a big part of her life, so this video helps us get a better understanding of branding.

Branding encompasses the entire impact your product/service has on a consumer’s life. Logos are the touchstone they remember best. Great brands are built on great experiences for their customers.

27 Feb

Stan Lee – Design Inspiration

Listen, it’s not often that I play favorites. I have a ton of comic book creators that I look to for inspiration. I struggled long and hard trying to choose between titans like Jack Kirby, John Buscema, Steve Ditko, Jim Steranko, and Bruce Timm.

But as I gazed at my bookshelf, overflowing with comics, how-to books, and art archives, one name leapt out at me. It adorns the cover of my most cherished book, How to Draw Comics the Marvel Way, the very first how-to book I ever read.

Stan Lee.

How could I forget Stan? At the tender age of 19, Stan became the editor-in-chief of Timely Comics. Timely served up a bevy of comics from westerns to pulp to romance back in the 1940s. That’s a pretty impressive achievement from a fella that got his start fetching coffee and filling inkwells for the artists. You might be wondering why you haven’t heard of Timely Comics – it’s called Marvel Comics today.

Stan can’t draw. He’s a visionary and a writer. He teamed up with some of the best artists to ever put a pencil to the page. During the Golden Age of comics, this man gave us the “Flawed Hero” concept. That seems commonplace today, but in the 1960s, that was unheard-of.

Heroes used to be perfect. Stan felt people couldn’t connect to that, so he gave them a kernel of humanity. His heroes all lived in real cities like New York City instead of Metropolis. He used comics to confront issues like racism and drug abuse.

Today, the industry has completely rebuilt itself to emulate the creations of Stan Lee. Maybe you’ve heard of a few of them: Spider-Man, Iron Man, the Fantastic Four, Dr. Doom, Dr. Strange, the Incredible Hulk, Thor, the Avengers, the X-Men, the Inhumans, Daredevil, and the list just keeps going.

Stan Lee simply did things his way, and that’s why he’s my design inspiration this month.