5.28.2013
Industry News

WordPress: How to Secure Your Website

Website launches mark a time of joy and excitement. Your store, business or restaurant becomes visible to the whole world online. Wonderful news! Your customers and potential customers rejoice!

Unfortunately, you also become visible to hackers. This can be frustrating. You join the eternal struggle: creators and builders vs. thieves and destroyers. The battle requires constant vigilance.
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Facebook Page Countdown to iFrames

The clock is ticking to March 11th, 2011 when Facebook will no longer allow the creation of new FBML custom tabs/apps.

New users will need to switch to iFrames where you basically create your own app and host your own media that’s used to customize any pages.

Fantastic! More customization options! Dynamic updates! Flying cars! Anything is possible.

(Have a custom Facebook page already? DON’T PANIC: any and all custom content you created with the Static FBML app up to and including March 10, WILL continue to be supported. You will not suddenly lose any custom content; you’ll still be able to edit the content, you just can’t add any new FBML “tabs.”)

For most small business owners, the switch to a more complex system where you create your own app might sound scary. However, your web design company can create any custom web page on your own website, skin it to no more than 520px wide, and that’s what you drop in to your iFrame app.

These new iFrame apps still allow you to send non-fans who visit your page a special message. Or after they click the Like button to join your Page, show a special offer just for fans? This is a great feature for special offers, discount codes, free gifts, etc.

Good news: Wildfire to the rescue! Just this morning, Wildfire Interactive launched their super simple iFrames for Pages app. Mari Smith took it for a test run earlier. Read her latest Facebook tips & tricks. in just a few easy steps your new tab can be live. You do need custom images and/or HTML though (same as before with Static FBML).

Don’t want to mess with all that code? Not to worry! Aqua Vita has tackled Facebook pages, and we can help you make sense of it all. Questions? Call: 918-518-6576. We’ll be happy to answer all your questions.

Death of the Ad Network?

Traditional publishing industry finally awakes from the long dream? They’re planning to shake things up for Google & MSN/Yahoo! advertising.

Website Magazine added The New York Times Co., Hearst, Tribune and Gannett to the list of big publishers looking to push ad networks to the fringe.

Over the weekend, these companies thumbed their nose at big ad networks in favor of their own, private system to serve targeted online advertising.

"Do they come here to sleep? No, they come here to be woken up." (go see Inception)

The hope, of course, is to ultimately drive up ad rates. Surprise! Shock! But we *might* get better, more relevant targeting options.

Hopefully these companies and their respective online properties will be able to better serve their advertisers and cut out the middleman.

Instead of advertisers bidding on ad space based on targeted parameters – regardless of the website on which the ads will appear – you can bid for ad space on the New York Times website, or even down to the article level.

Yes I would like to see individual article advertisement options on New York Times, thank you very much.

It’s interesting to note that this announcement comes on the heels of Google’s latest algorithm update, dubbed “Farmer”, which seeks to downgrade low-quality websites in search results.

Quality content is still king – something The New York Times and the others can all but guarantee to prospective advertisers. Ad networks have a much more difficult time making such promises.

2010 Mobile Website Progress Study – 2000 Percent Growth

2010 Mobile Web Progress Study by dotMobi confirms continued explosion of mobile-friendly content. Have you seen how many cell phones are out there these days?

Recent mobile website growth worldwide makes the early desktop Web expansion look like a short-range missile compared to the atomic bomb.

In 2008, the study showed 150,000 mobile-ready websites. In 2010 the numbers jumped to approximately 3.01 million mobile websites.

We’re talking about a two-year growth of more than 2,000 percent.

This latest mobile growth trend easily outstrips desktop growth in its early stages.

The desktop Web showed a growth rate of only 1,333 percent between 1996 and 1998, according to Netcraft.

“Many brands and businesses are seeing that mobile is a vital, unique channel and not just a smaller desktop Web,” said Trey Harvin, CEO of dotMobi.

A recent Morgan Stanley report agrees “mobile internet is ramping faster than desktop internet did and will be bigger than most think.”

Sidestepping the desktop dark ages of spinning email gifs and blinking text, mobile web has emerged as a sexy, sleek communications platform.

Businesses large and small need to carve out their territory. Mobile phones are becoming a huge driving force in how the world and your customers view the web.

Are you ready?

Google SEO Secrets

Gayle Laakmann

Want the inside scoop on Google’s most closely-guarded search engine secrets?

Would you like to know what really works to boost your search engine rankings?

Why not ask Google?

Straight form the Google Developer Vault:
Google’s Search Engine Optimization Starter Guide

Let’s see what’s inside:

SEO Basics

  • Create unique, accurate page titles
  • Make use of the “description” meta tag

Improving Site Structure

  • Improve the structure of your URLs
  • Make your site easier to navigate

Optimizing Content

  • Offer quality content and services
  • Write better anchor text
  • Optimize your use of images
  • Use heading tags appropriately

Dealing with Crawlers

  • Make effective use of robots.txt
  • Be aware of rel=”nofollow” for links

SEO for Mobile Phones

  • Notify Google of mobile sites
  • Guide mobile users accurately

Promotions and Analysis

  • Promote your website in the right ways
  • Make use of free webmaster tools