Get the Facts on Facebook: 22 Tips & Statistics
By: Jessica Cox | February 2nd, 2010
Facebook has become a powerhouse platform for businesses looking to connect with their customers and prospects online. With over 350 million users interacting online, it’s easy to see the appeal of getting face time on this popular social network.
Facebook user statistics:
- Facebook claims more than 350 million active users.
- Fifty percent of active users log on to Facebook in any given day.
- The average user spends more than 55 minutes per day on Facebook.
That’s a lot of people spending quite a bit of time in one place online. Do you have a stake in that game?
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Tags: Facebook, marketing, social media, tribes
Posted in: Marketing Alchemy
14 Web Design & Marketing Tips from Paul Newman, Pt. 2
By: Jessica Cox | January 26th, 2010
8. “I’ve been accused of being aloof. I’m not. I’m just wary.”
With an ongoing recession, betrayals in the financial sector, and general corporate misconduct, buyers are extremely careful about who they choose to do business with.
Do everything in your power to reassure them. Post privacy policies alongside your newsletter signup. Include all relevant association badges to let them know you’re well-respected in your industry. For e-commerce sites, include security badges and security notifications to let shoppers know their money is in good hands.
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Tags: Internet marketing, Paul Newman, website design
Posted in: Marketing Alchemy
14 Web Design & Marketing Tips from Paul Newman, Pt. 1
By: Jessica Cox | January 25th, 2010
As an actor, entrepreneur and humanitarian, Newman found numerous ways to dazzle an audience, from the silver screen to the kitchen table. Before his rise to stardom, those baby blues overlooked a lifetime of hard work.
After working his family’s sports store, Newman served as a radio operator in WWII, and sold encyclopedias in between visiting agents. From these humble beginnings, he went on to donate hundreds of millions in profits from his “Newman’s Own” company to numerous charities.
A man of many talents, Newman’s old-school advice rings true through the world of web design and Internet marketing.
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Tags: marketing, Paul Newman, web design
Posted in: Marketing Alchemy
Online Marketing: Google Adding Click to Call in Mobile Ads
By: Jessica Cox | January 8th, 2010
The wildly successful PPC giant Google AdWords unveils yet another addition to their arsenal of online advertising options.
In Google’s words:
“We’re pleased to announce that beginning in January, your location-specific business phone number will display alongside your destination URL in ads that appear on high-end mobile devices.”
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Tags: advertising, marketing, mobile, ppc
Posted in: Marketing Alchemy
Aqua Vita Creative Featured on Web Design Ledger
By: Jessica Cox | January 6th, 2010
Hope you get a chance to read our article at Web Design Ledger today.
I’ve put together a personal cross-browser optimization cheat sheet/tool list we use at Aqua Vita Creative in our web development projects. This is the perfect starting place for a savvy business owner, or marketing director to engage customers or prospects on their website.
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Tags: tips, tools, web design, web development
Posted in: Aqua Vita News, Marketing Alchemy
Five Reasons PDF Email Newsletters Don’t Work
By: Jessica Cox | December 1st, 2009
At first glance, PDF attachments look like the best way to send out your email newsletter. You create your PDF, attach it to your email, and blast it out to your contacts. What could be easier?
It might sound easy, but is it really effective?
If you only send a PDF attachment to your list, you’ve [...]
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Tags: email, marketing, PDF
Posted in: Marketing Alchemy
Google Launches Social Search
By: Jessica Cox | October 28th, 2009
It’s long been said that success in business depends on who you know. Now, success on the search engine results pages will also depend on who you know, now that Google has launched its Social Search product into its experimental Google Labs.
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Tags: business strategy, customers, marketing, rankings, reputation, social media
Posted in: Marketing Alchemy
AVC Social Media Notes from BBB Lunch & Learn
By: Jessica Cox | September 11th, 2009
@CindyWMorrison deserves to speak on social media. She’s a savvy entrepreneur and an informative speaker.
Best of all, she’s making social media work for her business, with a tidal wave of pre-order requests for her upcoming book, Girlfriends 2.0…
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Tags: marketing, social media, Tulsa
Posted in: Aqua Vita News, Marketing Alchemy
