24 Aug

4 Best Steps to ADA Compliance

Woman with magnifying glass

What is ADA?

In 1990, President George H.W. Bush signed the Americans with Disabilities Act (ADA) into a law. This law was designed to prevent discrimination against individuals because of their disabilities.

In the past 27 years, the Internet has changed the way people use media, access and purchase goods and services, and gather information. 57 million Americans live with disabilities that include: vision or hearing impairment, difficulty lifting or grasping things, or a mental or emotional impairment.

The Internet has introduced new challenges and many are often unable to participate in the Internet as either a consumer or employee. ADA compliance will open doors for more than half of these people who currently use the Internet.

How does ADA affect business?

In January 2017, the United States Access Board published a rule regarding information and communications technologies (ICTs). This changed standards specifically in areas developed, procured, maintained, or used by Federal agencies.

It addresses accessibility; such as how physical technology works with existing assistive technologies like JAWS, NVDA, braille keyboards, or voice-overs. These changes take effect in January 2018.

Though this rule directly refers only to standards for Federal agencies, the private sector is being hit by “drive-by” lawsuits. Individuals are surfing the web with the intent of finding accessibility violations on websites. Lawsuits are filed, sometimes without warning or complaint.

Though there is not yet an official standard for website accessibility, courts have referenced Website Content Accessibility Guidelines (WCAG). Many courts are interpreting website accessibility as part of the currently existing standards for physical structures.

For example, in the recent South Florida ruling of Gill v. Winn-Dixie Stores, Inc., a visually impaired man sued a chain grocery store. The judge considered Winn-Dixie’s website a connection to the physical stores because the website offered coupons, location information, and prescription refills.

What is WCAG and does it help?

Created to help guide web content creators and designers as they make their sites more accessible, WCAG is a set of standards directly linked to ADA compliance.

WCAG 2.0 offers 12 guidelines in the following four categories: Perceivable, Operable, Understandable, Robust. Each guideline contains testable “success criteria” which can be used to measure the usability of your website.

4 Steps To ADA Compliance

  1.  Determine your website’s compliance with WCAG 2.0 Level AA guidelines. While Level AAA is considered the most accessible, meeting all of these criteria isn’t always possible.
  2.  Conduct an internal audit. A number of free tools include: AChecker, WAVE, and Functional Accessibility Evaluator (F.A.E.). Currently, there is no officially approved audit tool.
  3.  If auditing your own site is not your area of expertise, look for help from a third party. At Aqua Vita, we can help you upgrade to an ADA compliant, user friendly, site that attracts this new customer base.
  4.  Have your web development team correct any violations discovered in the audit.

These legal requirements are looming on the horizon. They create a more usable and accessible website:

  1. Saves money and hassle now by protecting your business from costly, drive-by lawsuits.
  2. Builds a larger customer base.
  3. Provides PR with your local and web communities by letting them know you care for and serve those in need.

Though the accessibility guidelines require technical work, overall you can adapt while increasing your customer base and providing better services for your communities.

Want a free website ADA compliance audit?

Call (918) 513-6576 or contact us here!

 

26 Jun

Global Ransomware Attack Shakes Servers

Global ransomware attacks hit Europe, US, Russia

WEBSITE SERVER SECURITY THREAT

Here at Aqua Vita, we strive to provide the very best and safest services possible. Criminal hackers are constantly looking for a way to fatten their wallets by holding you and your resources ransom. Such an event just occurred globally this past week.

You may or may not have noticed some inconvenience when your web servers had some “unexpected maintenance.” Behind the scenes, our server techs at SiteGround battled a global ransomware attack. SiteGround won.

Read the BBC story here.

Within the hour, all our sites were back up safely.

 COMPANY DATA SECURITY

All around the globe, massive industries and companies were held hostage. Chernobyl Nuclear Power Plant had to manually monitor its radiation levels. Another international server company could not fix the problem and paid 1M to recover their data. In the US, Merk and DLA Piper and other companies have been affected at the company level.

Kaspersky ransomware report & security tips

SiteGround techs said in the last two years they have only encountered two attacks of this magnitude. At AquaVita, we want to take a moment to celebrate the massive victory won for you, and to help you be prepared for the future.

Key Security Points

  • Update Windows
  • Backup key data
  • Check your security software to ensure ransomware detection

How Secure is Your Website?

Looking for a more secure option? Aqua Vita is here for you. Questions? Let us know!

Get a free 42-point website audit, including security, speed, and Google usability standards.

Call (918) 518-5907 today!

 

 

 

07 Jun

Logo Update, Step by Step

Branding & Logo

Step 1: Strategy

First thing we do is get to know your company from the inside out. Your logo needs to meet your needs today, and stand as a symbol years into the future. To represent your company’s story, we need to understand it as well as we can.

A crucial tool we use for this is our Strategy Guide. It covers your company history, philosophy, short-term objectives and long-term goals for the future. We also focus on target audience, so we’re reaching the right people. It also marks the “out of bounds” areas to ensure we’re creating a good fit.

Step 2: Logo Concepting

We start with broad concepts, and narrow that down based on client feedback.

See Initial Logo Concepts

Step 3: Logo Concept Refinement

Once a decision is made on concept direction, we have our heading. From here we focus on creating different variations within the given theme.

See Logo Concept Refinement

Step 4: Style Guide

After a final decision on our final logo treatment, we deliver the logo in all necessary image formats and create a brand style guide.

This style guide helps maintain consistency internally and smooths communication with external vendors as well. We show different usages of how the logo will perform in different settings and different sizes. This guide also helps vendors reproduce the logo correctly and consistently across different mediums.

See Logo Usage Guide

Note for CTA: Have questions about the logo process?
Give us a call at (918) 518-5907 or contact us.

22 Mar

YouTube Optimization: Best Practices

Everyone hopes their video will go viral on YouTube and rocket their organization to success. But with 300 hours of video uploaded to YouTube every minute, there are a lot of videos gunning for the viewers you want to reach.

To get noticed, you need to use every opportunity to your advantage. We’ve brought together the best practices and tested methods for optimizing your YouTube videos and channel.

Table of Contents:
Setting Up YouTube Videos for Success
Quality, Length, Title, Description, Tags, Thumbnail, Closed Captions
Encourage Interaction to Impact Rankings
Comments, Likes, Shares, Watch Time, Views, Subscriptions
Keyword Research for Video Visibility
Keyword Tools, Competitor Research
YouTube Channel Best Practices

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