Branding Design Strategy: A 5-Year-Old’s Perspective

Fantastic video from Ladd Design. His five year old looks at various logos without the names to see what impression she gets from each one.

This video demonstrates how logos provide memorability, but they are not the brand. She associates and remembers logos based on her life experiences so far with these brands.

For the brands she recognizes, she gives distinct examples. For ones she doesn’t recognize, she uses logic to arrive at what the logo is. Those brands are a big part of her life, so this video helps us get a better understanding of branding.

Branding encompasses the entire impact your product/service has on a consumer’s life. Logos are the touchstone they remember best. Great brands are built on great experiences for their customers.

Jessica Cox
11.29.2011
Serious Stuff

Jenks Chamber – Business Over Breakfast

Leadership Lessons from Youtube

Tedford Insurance put on a great talk today at the Jenks Business Over Breakfast.
Jenks Business Over Breakfast



Mike talked about finding what works for you, and shared some great examples of leadership in action.
Worth a few minutes to watch!




Video takeaway: People don’t buy what you do, they buy why you do it.




Video takeaway: Be easy to follow. Leadership is all about your followers.




Video takeaway: Everyone has a story if you take the time to look.

Jessica Cox
11.08.2011
Serious Stuff

Web Design: Images & Text

Close your eyes and think about the word “elephant.”

web-design-images-vs-text-example

What did you see?

A dictionary entry about elephants, or big gray ears and a long trunk?

We experience the world in pictures.

Images pass through our eyes into our retina, where a thin layer containing a few hundred million neurons pass the output to about a million ganglion cells.

web-design-images-vs-text-cheetah

These in turn pass the visual data into the brain, creating a three-dimensional color model (our visual reality).

From the moment we are born, we start processing these images. Before we learn to speak, we can recognize our mother’s face.

web-design-images-vs-text-elephant

Let’s look at the numbers:
Images race through our brains at 90 million bytes per second.
Text creeps along at about 50 bytes per second.

If you want to keep your website visitors engaged, you need to use both.

Using Social Media for Business

How do I use Social Media for my business?”

We talked about this with local business owners at the Bixby Chamber Lunch & Learn this Friday.

Big thanks to everyone who came out to see us!
Remember to like Aqua Vita on Facebook!

Obviously you can’t cover everything in one hour. So we’ve gathered the Presentation Slides, Facebook Resources, Time Saving Social Media Tools, & LinkedIn Tutorials here for you to get started using Facebook and LinkedIn for your business.

Have questions? Give us a call anytime: 918.518.6576. Email works too. Have a favorite Social Media Tool you’d like to add? Let us know!


AQUA VITA PRESENTATION

Using Aqua Vita for Business: Bixby Chamber – Social Media Presentation

Using social media for business


FACEBOOK FOR BUSINESS BASICS

Disclaimer: Facebook changes things. All. The. Time. They are probably changing things right now. If any of these break, just let me know and I will update!

Learn 4 main ways to use Facebook for business: Facebook Business Basics

See how other businesses use Facebook: Facebook Business Case Studies

Build your business on Facebook: PDF: Using Facebook for Business

Build your business on Facebook Part 2: PDF: Build-Your-Business-on-Facebook
 

SET UP YOUR PAGE

How to set up a Facebook page: Facebook Page Step by Step

Ready to set up your page? START HERE

Understanding Facebook Stats: Facebook Insights
 

INVITING FANS

How to import emails and invite fans: Build Your Fans with Email

Ready to advertise on Facebook? START HERE
 

WEBSITE INTEGRATION

How to promote your Facebook Page on your Website: Like Box | Like Button

How to add social icons to your website: AddThis Social Icons
 

DEVELOPER NOTES:

How to add a custom tab to your page: Developer Notes to Create Tabs


LinkedIn Resources

Building Your Network: How to import your address book. How To get connected on LinkedIn.

Looking Good: How to edit your profile.

Making Your Company Look Good: Requirements to add/edit company information. How to add a company page.


Social Media Tools

Careful scheduling lets you plan your social media message in advance.

Hootsuite: One of the best scheduling tools for social media. Works with LinkedIn, Twitter, Facebook, Facebook Pages, and more.

Tweetdeck: Great tool for scheduling, managing a large contact list, and joining Twitter #conversations

Sprout Social: Scheduling tool with great tracking tools to help you build your strategy.

Buffer: Drop messages in, and it automatically suggests best open times based on your follower list. Only works with Twitter right now.

Jessica Cox
9.27.2011
Serious Stuff

How can Facebook help my business?

Everyone’s talking about Facebook these days. Even my grandmother is on Facebook. But the real question for a lot of local businesses is “How can Facebook help my business?”

We talked about this with local business owners at the Jenks Chamber Business Over Breakfast this morning.

Big thanks to everyone who came out to see us!
Remember to like Aqua Vita on Facebook!

Obviously you can’t cover everything in one hour. So we’ve gathered resources & tutorials here for you to get started using Facebook for your business.

Have questions? Give us a call anytime: 918.518.6576. Email works too.
 

Disclaimer: Facebook changes things. All. The. Time. They are probably changing things right now. If any of these break, just let me know and I will update!

AQUA VITA PRESENTATION

AV Facebook for Business: Who Cares About Facebook?
 

FACEBOOK FOR BUSINESS BASICS

Learn 4 main ways to use Facebook for business: Facebook Business Basics

See how other businesses use Facebook: Facebook Business Case Studies

Build your business on Facebook: PDF: Using Facebook for Business

Build your business on Facebook Part 2: PDF: Build-Your-Business-on-Facebook
 

SET UP YOUR PAGE

How to set up a Facebook page: Facebook Page Step by Step

Ready to set up your page? START HERE

Understanding Facebook Stats: Facebook Insights
 

INVITING FANS

How to import emails and invite fans: Build Your Fans with Email

Ready to advertise on Facebook? START HERE
 

WEBSITE INTEGRATION

How to promote your Facebook Page on your Website: Like Box | Like Button

How to add social icons to your website: AddThis Social Icons
 

DEVELOPER NOTES:

How to add a custom tab to your page: Developer Notes to Create Tabs