22 Mar

YouTube Optimization: Best Practices

Everyone hopes their video will go viral on YouTube and rocket their organization to success. But with 300 hours of video uploaded to YouTube every minute, there are a lot of videos gunning for the viewers you want to reach.

To get noticed, you need to use every opportunity to your advantage. We’ve brought together the best practices and tested methods for optimizing your YouTube videos and channel.

Table of Contents:
Setting Up YouTube Videos for Success
Quality, Length, Title, Description, Tags, Thumbnail, Closed Captions
Encourage Interaction to Impact Rankings
Comments, Likes, Shares, Watch Time, Views, Subscriptions
Keyword Research for Video Visibility
Keyword Tools, Competitor Research
YouTube Channel Best Practices

Continue Reading

23 Nov

Giving Thanks

Our team has a lot to be grateful for:

Jonathan Cox: I’m thankful for my family, my team, my clients, and my freedom.
Jessica Cox: My crazy, amazing family, friends, and community.
Michelle Pierce: My cat, Hector.
Faith Blick: My wonderful family.
Cherith Runyon: Family and friends.
Caleb Guererro: Christ and my family. Big time.
Cindy Runyon: Every year, for the last 20 years, I take a moment to remember how crazy blessed I am to have my four miracle babies. Each one is unique. And every one is a gift. I’m thankful to God for time spent with my children.

We’re all grateful to serve an amazing group of clients around the world.

Happy Thanksgiving!

09 Sep

Architectural Photography Services

We’ve enjoyed doing photography and design work for some very talented architects. Today we’re showcasing their work with a few of our personal favorites.

Have something amazing to show?

Questions about architectural or location photography? Have an epic product or story? We’d love to hear about it. Give us a call at (918) 518-5907 or contact us.

19 Aug

Aqua Vita Photos on Display at The Hive!

The Hive is a brand new arts facility/events space located in downtown Jenks. We went out earlier this year to take some architectural photography of the Hive for one of our clients, GS Helms, who designed the building.

Which ended up being pretty awesome, because our photography of the Hive is now featured at the Hive!

Jenks is an awesome town that AV has been proud to call home for the past few years, and the Hive is just one more exciting thing coming to the area.

Need architectural photography?

Call us today: (918) 518-5907

20 Jul

What’s New: Tips, Tricks & Trends


Disney Video: MOANA

AV Alumni Matt Steele’s latest project!

Great Facebook Videos

Video is now the top performing format on Facebook. BuzzFeed Tasty is killing it with their Facebook videos, averaging over 470,000 interactions per video.


6 Ways Local Merchants Are Using Pokémon Go to Drive Business
Pokémon Go: Stefanie Miles weighs in with some information on this trend that’s actually useful.

Lindsey Stirling: Dragon Age

Our project manager Cherith just got back from a Lindsey Stirling’s concert in North Carolina. So we’re sharing some of the amazing music!


Why Simplicity Wins in Email Marketing
Hannah Green walks you through the whys and hows of creating simple emails. And if you want to benchmark your email prowess, check out this comparison by industry.

Twitter Offers Audience API To All Brands
Gavin O’Malley describes how Twitter just gave you access to all the demographic data you ever dreamed of.

How 3 Publishers Plan to Use Snapchat Memories to Improve the Quality and Shelf Life of their Output
Joseph Lichterman showcases some examples that might stoke your creativity. Turns out users don’t hate hearing from brands on messaging apps.


Website Forms Usability: Top 10 Recommendations

Follow these well-established — but frequently ignored — guidelines to ensure users can successfully complete your website forms.

Hamburger Menus and Hidden Navigation Hurt UX Metrics

Discoverability is cut almost in half by hiding a website’s main navigation. Also, task time is longer and perceived task difficulty increases.

B2B Product Specifications: Guidelines for Creating Useful Product-Specs Pages

Effective product information on B2B sites satisfies 5 main criteria and can be put together using our spec lists for physical and software products.

Cultural Nuances Impact User Experience: Why We Test with International Audiences

Designs that incorporate local nuances of international markets benefit organizations and their customers. Even small-scale studies can lead to insights that improve designs and increase trust.

Four Dimensions of Tone of Voice

A website’s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.


One Formula to Rule Them All: SEO Data Analysis Made Easy in Excel
Jeremy Gottlieb shows you how to speed up your keyword research, disavow work, and GA analysis with one simple formula.