22 Mar

YouTube Optimization: Best Practices

Everyone hopes their video will go viral on YouTube and rocket their organization to success. But with 300 hours of video uploaded to YouTube every minute, there are a lot of videos gunning for the viewers you want to reach.

To get noticed, you need to use every opportunity to your advantage. We’ve brought together the best practices and tested methods for optimizing your YouTube videos and channel.

Table of Contents:
Setting Up YouTube Videos for Success
Quality, Length, Title, Description, Tags, Thumbnail, Closed Captions
Encourage Interaction to Impact Rankings
Comments, Likes, Shares, Watch Time, Views, Subscriptions
Keyword Research for Video Visibility
Keyword Tools, Competitor Research
YouTube Channel Best Practices

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05 Dec

Funny Payroll Video


You know, you wouldn’t think a commercial about a payroll company would be exciting. Or at least, that’s what WE thought…

But then we got to shoot a video for Southwestern Payroll, our payroll company.

Southwestern Payroll has handled our payroll for 5 years with no mistakes. They’re amazing at what they do, but much to our delight, we recently discovered that they’re hilariously awesome on film!

The SWPay crew was a ton of fun to work with on every set. They brought creativity and energy to the shoot, and passion for their company and clients shone through in every shot.

We hope you have as much fun watching their video as we did making it.



Trivia

Question 1: Can you spot the Dr. Who fan?

Question 2: Which star makes the best chili?

Question 3: How many ties does Darin actually own?

Question 4: How long can Ty spin a basketball?

20 Aug

What to Wear for Video Shoots


What Will Show on Camera?

For interview or documentary-style shots, what you wear below the waist isn’t as important, since it won’t get as much time on screen.

Now, if you’re doing action shots, full-body shots, or aerials, you need to pay equal attention to what you wear on top and on bottom. Try out your moves in front of a mirror first. See how the clothing reacts to your movement.


Give Yourself Options

Bring three different tops you like. You definitely want to have easy options in case one of your tops doesn’t work. Choose a variety of colors in case you end up shooting against different backgrounds.

The most important thing for video shoots: avoiding clothing the camera doesn’t like.


What Not to Wear

When considering clothing for a video shoot, there are a few things you want to avoid at all costs:
herringbone


Patterns to Avoid

  • Herringbone
  • Paisley prints
  • Thin stripes
  • Ribbed sweaters

All these patterns will create weird vibrating rainbow patters that can’t be fixed in post.

paisley


Colors to Avoid

  • White
  • Red
  • Black

These colors tend to glow or disappear on camera, transforming your figure in strange ways. You’re better off avoiding them.


Other Things to Avoid

Hats. Hats create shadows on your face and eyes. So unless it’s an important prop, don’t bring one.

Shiny fabrics. Unless this is a nightclub shoot, you want to avoid creating your own disco ball effect as the camera picks up shimmer and shine on your clothing.

hats


Makeup Essentials

Intense or bright lighting on a shoot can make anyone sweat. Bring some loose powder to take the shine off.


Ready for your close-up?

Want to help your company or organization look great on video? We’d love to help!
Video can help your story come alive. Movement and music drive the message home with more staying power than any other medium.

Let’s brainstorm together: Give us a call at 918.518.6576 or Contact Us today!