CHALLENGE:
Building buzz and excitement for Tulsa’s annual Shakespeare festival required unforgettable visuals and a memorable media campaign. They needed to reach audiences of all ages, online and offline, in a short amount of time.
SOLUTION:
An unforgettable logo created instant recognition in the Tulsa community. The styles drew on more recent historic references: Saul Bass, the artist behind the West Side Story and Vertigo posters and brands.
These powerful visuals reached a wide audience through Facebook, ads in local publications, and event posters distributed throughout the Tulsa Community. T-shirt designs also helped raise money and build excitement for next year.
A large portion of our success was due to the amazing ‘look’ of the festival–created by you guys.
“I couldn’t have asked for more creative, professional people to work with and I can’t say thank you enough. I’m hoping this will be the beginning of a long and fruitful relationship between ShakeDown and Aqua Vita.”
- Jenny Guy, Artistic Director
