I’m going to go on a little rant here.
This is directed towards every moron who thinks they can show their thong or smoke a bowl of salvia on YouTube and be a real success. This goes out to every jerk who harasses celebrities for panty shots, and every editor, ad exec or reporter who makes a living from exploiting other people’s miseries and mistakes.
The world is getting tired of it, guys. Your way is coming to an end.
With that said, the title of this post can be confusing. On the one hand, it defies conventional logic. Sexual content has been proven to increase traffic on the web (substantially, in many cases).
But the title also proves my point. The word sex (and the controversial idea of sex) is enough to get you on my site, yes…but does that mean you’re going to rush to your phone and place an order with me?
In 999 cases out of 1,000, no!
But if I write persuasively enough…maybe. And if my designs are cool enough to engage you… even better. It’s a tough time, people. We have to be witty, clever and believe in our product to make sales.
So what does good marketing and advertising look like? I’ll tell you.
Good advertising is about:
• Offering a quality product that addresses a real need in the market
• Determining which areas of the market have the highest need for your product
• Creating a psychological profile that captures the true face of your target market
• Finding the most efficient, minimal way to address those needs and describe the value of your product to that demographic
Pressure selling, monotone cold calling (ever talked to a sales rep who sounds wholly unconvinced of their own product?), all of that is ineffective and inefficient, compared to need/value and relationship selling. Bad design and cheap advertising techniques will cost you in the long run. It’s time to start researching.
I believe that there is hope for our situation. Every day, I see companies changing their tune from encouraging mass consumption to promoting spending and efficiency. Every day, I see fewer pushy ads and a greater number of sincere ones.
So here’s what I say: let’s bring back the age of wit, good humor and trust. Let’s resolve to put out high-quality work that benefits the community as a whole, and builds goodwill and better friendships.
Let’s rock the planet, baby.
