Aqua Vita Creative

8.09.2010
Aqua Vita News, Serious Stuff

Web Design for the Nicest Businessman in Tulsa

Published by Jessica Cox under Aqua Vita News, Serious Stuff

We have the pleasure of working with some really class acts.

Today’s client spotlight: Ben Gorrell

As the vice president of one of the largest independent insurance agencies in Tulsa, Ben Gorrell has spent more than 30 years in the insurance industry. Like Rich & Cartmill, he’s built his reputation on integrity and helping people minimize their risk for businesses and homes alike. As an independent agent, he can shop around to make sure you get the policy that best fits your needs and your budget.

Dear Aqua Vita Creative team,

I am excited to let you all know I have received a strong Business to Business lead from my new Webpage. The gentleman looked at the WebPages of the Independent Insurance Agents in Oklahoma and chose ours as being the “Best”.

A second accolade goes to you from our IT staff. He personally complimented the attractive work you had done.

I am very pleased with the work that went into my site and the quality of the final product. I complement each of you on a job well done – the concept, the interviewing, the writing, the layout, the color, the links all go together to make for an attractive final product that conveys my philosophy and willingness to help.

Thank You!

Ben F. Gorrell, Jr. MBA, CPCU, CIC
President, Gorrell Insurance Agency, Inc.

6.29.2010
Aqua Vita News

BBB Honors Aqua Vita Creative for Excellence in Customer Service

Published by Jessica Cox under Aqua Vita News

When you’re drinking your third cup of coffee (or tea) at 4AM, staring at a computer screen and listening to the rain, it’s easy to lose perspective.

When you’re polishing out the last little details of a project, it’s easy to think to yourself, “Is anyone ever going to notice this?”

Well, someone did.

Late last week, we received a lovely little package from the BBB.

The Better Business Bureau honors Aqua Vita Creative for Excellence in Customer Service, 2010, Official Accredited Business of BBB Honor Roll.

“Periodically, the Better Business Bureau (BBB) rewards those Accredited Businesses with outstanding records of customer service.

“This determination is based upon several factors, which include complaint history, complaint handling, community reputation, and overall customer service.

“It is my honor to congratulate you on behalf of BBB on being designated as a recipient of this BBB Award for outstanding customer service.”
Amie Mitchell, BBB Director of Accreditation Services.

The seal is actually quite shiny.

It’s so rewarding to see hard work and dedication to our clients pay off.

It’s encouraging to be a part of Rotary and the Better Business Bureau. These organizations champion truth and integrity in business.

Here’s Aqua Vita Creative’s secret to excellent customer service:

The Four-Way Test

Of the things we think, say, and do:

Is it the truth?

This applies to every email, phone call, website, marketing message, and sales slick. With every project, we counsel clients to communicate the truth about their products and services. Truth wins out in the end.

Is it fair to all concerned?

We love what we do, but it’s important that our clients love it too. We listen very carefully, and go above and beyond. Sometimes that means we take a profit loss on a project to make sure our clients get a fair deal.

Will it build goodwill and better friendships?

We’re in this for the long haul. We look for clients with the same ethical standards as we do. Some of our clients have been with us for years, because we make these relationships a priority.

Will it be beneficial to all concerned?

Bottom line, our goal is to help our clients grow and become more successful. As we achieve that, we continue to grow and become more successful.

10.31.2009
Aqua Vita News, Eureka!

Aqua Vita Creative: A Debt-Free, Cash Operated Company

Published by Jonathan Cox under Aqua Vita News, Eureka!

When Aqua Vita Creative became an LLC in February of this year, I made the difficult decision to keep us debt free. We started with 0 credit card debt, 0 investors, and 0 small business loans.

Over the past 8 months, I’ve been mocked and even ridiculed by certain individuals regarding that decision. “You can’t start a business without a business loan,” they told me.

Well, it got to me after a while. I began to doubt my original decision, and eventually procured a credit line of $3,000 at my bank. “What if they know something I don’t?” I said.

3 months after opening that credit line, I’m shredding the credit cards tied to that account. Why? I have two reasons:

1. Because after reading “The Total Money Makeover” by Dave Ramsey, I feel more than validated than ever in my decision to operate Aqua Vita on a cash basis. The only interest rates I want my company to be involved with are the ones we earn for ourselves through wise financial planning.

2. Less debt means lower overhead. Lower overhead means lower prices for my clients and higher wages for my employees.

Here’s to another debt-free year of operations, guys.

~Jack Cox