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Jessica Cox

How To Use Social Media Management Tools – 5 Tips

Get more done in less time with 5 social media management tools and tips.

Twitter eating up your time? Facebook filling up your schedule? Losing track of time on LinkedIn? You’re not alone. Time management is one of the top challenges for serious online networkers.

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Posted in: Marketing Alchemy

Jessica Cox

Leveraging Word-of-Mouth in the Digital Age

Is word-of-mouth crucial to your business? Find out how the Internet is changing the playing field, and what you can do to come out on top.

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Posted in: Marketing Alchemy

Michelle Pierce

6 Aqua Vita Business Resolutions for 2010

People have been making New Year’s resolutions since time immemorial. And most of us make numerous personal ones. But what about New Year’s resolutions for your business?

What do you want to accomplish this year professionally?

Where do you want your business to be in December 2010?

I can think of a lot of things that I’d like Aqua Vita to accomplish this year. But here are a few resolutions we have for 2010 to make us better than ever.

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Posted in: Aqua Vita News

Jonathan Cox

10 Things I Learned about Business in 2009 – Part Two

6. Know your products…
…inside and out. You can get an excellent feel for what works and what doesn’t by making note of your weakest products, your strongest products, and the price points each sells for.

Earlier this year, I spent a fair chunk of time and money creating a couple of new product packages for folks that needed a simple startup site. It wasn’t successful. Fortunately, I keep records of sales meetings on new products, so I began to review them to look for the problem.

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Posted in: Eureka!

Jonathan Cox

10 Things I Learned About Business In 2009 – Part One

1. Be ethical
Times are tough, and sales are more difficult to come by in many industries. There are those who price gouge, or leave their customers high and dry at the first sign of complaint, and they get away with it, right?

It’s rough being one of the good guys right now, keeping prices fair and placing high importance on customer service and quality assurance. But don’t be duped. What goes around comes around. If you work hard and you’re good to your customers, it’ll pay back in spades.

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Posted in: Eureka!

Jonathan Cox

Aqua Vita Creative: A Debt-Free, Cash Operated Company

When Aqua Vita Creative became an LLC in February of this year, I made the difficult decision to keep us debt free. We started with 0 credit card debt, 0 investors, and 0 small business loans.

Over the past 8 months, I’ve been mocked and even ridiculed by certain individuals regarding that decision. “You can’t start a business without a business loan,” they told me.

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Posted in: Aqua Vita News, Eureka!

Jessica Cox

Social Media Marketing: What’s the Big Deal?

Five years ago, announcing “I’m on Twitter” might mean trying a new anti-depressant. Today, Fortune 500 companies are releasing “tweet” policy guides, while CEOs create v-blogs and podcasts…

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Posted in: Marketing Alchemy

Jonathan Cox

Websites On A Dime

While it looks like the economy could be turning around soon, many companies still have to be a little creative with resources in the meantime. And as you’re weathering budget cuts, you still need to wow clients and prospects online.
Sound impossible? Don’t panic. I’ve outlined several budget website alternatives to help you save money without [...]

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Posted in: Eureka!

Jessica Cox

How to Unlock the Element of Desire in Your Marketing

What secret dreams motivate your customers? What questions haunt them into the night? In the rush of the workday grind, it can be easy to forget the fundamental truths that guide your client’s decisions. Yet businesses ignore them at their peril.

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Posted in: Marketing Alchemy

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