Leveraging Word-of-Mouth in the Digital Age
By: Jessica Cox | February 19th, 2010
Is word-of-mouth crucial to your business? Find out how the Internet is changing the playing field, and what you can do to come out on top.
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Tags: business, customers, local marketing, marketing, web design, website, website design, word-of-mouth
Posted in: Marketing Alchemy
6 Aqua Vita Business Resolutions for 2010
By: Michelle Pierce | January 1st, 2010
People have been making New Year’s resolutions since time immemorial. And most of us make numerous personal ones. But what about New Year’s resolutions for your business?
What do you want to accomplish this year professionally?
Where do you want your business to be in December 2010?
I can think of a lot of things that I’d like Aqua Vita to accomplish this year. But here are a few resolutions we have for 2010 to make us better than ever.
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Tags: business, consistency, efficiency, marketing, New Year, resolutions
Posted in: Aqua Vita News
10 Things I Learned about Business in 2009 – Part Two
By: Jonathan Cox | December 31st, 2009
6. Know your products…
…inside and out. You can get an excellent feel for what works and what doesn’t by making note of your weakest products, your strongest products, and the price points each sells for.
Earlier this year, I spent a fair chunk of time and money creating a couple of new product packages for folks that needed a simple startup site. It wasn’t successful. Fortunately, I keep records of sales meetings on new products, so I began to review them to look for the problem.
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Tags: business, lessons, saving, strategy
Posted in: Eureka!
10 Things I Learned About Business In 2009 – Part One
By: Jonathan Cox | December 30th, 2009
1. Be ethical
Times are tough, and sales are more difficult to come by in many industries. There are those who price gouge, or leave their customers high and dry at the first sign of complaint, and they get away with it, right?
It’s rough being one of the good guys right now, keeping prices fair and placing high importance on customer service and quality assurance. But don’t be duped. What goes around comes around. If you work hard and you’re good to your customers, it’ll pay back in spades.
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Tags: 2009, business, lessons, strategy
Posted in: Eureka!
Aqua Vita Creative: A Debt-Free, Cash Operated Company
By: Jonathan Cox | October 31st, 2009
When Aqua Vita Creative became an LLC in February of this year, I made the difficult decision to keep us debt free. We started with 0 credit card debt, 0 investors, and 0 small business loans.
Over the past 8 months, I’ve been mocked and even ridiculed by certain individuals regarding that decision. “You can’t start a business without a business loan,” they told me.
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Tags: Aqua Vita Creative, business, dave ramsey, financial strategy, investments
Posted in: Aqua Vita News, Eureka!
Websites On A Dime
By: Jonathan Cox | May 21st, 2009
While it looks like the economy could be turning around soon, many companies still have to be a little creative with resources in the meantime. And as you’re weathering budget cuts, you still need to wow clients and prospects online.
Sound impossible? Don’t panic. I’ve outlined several budget website alternatives to help you save money without [...]
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Tags: business, creative, custom design, DIY, template, web design
Posted in: Eureka!
How to Unlock the Element of Desire in Your Marketing
By: Jessica Cox | April 14th, 2009
What secret dreams motivate your customers? What questions haunt them into the night? In the rush of the workday grind, it can be easy to forget the fundamental truths that guide your client’s decisions. Yet businesses ignore them at their peril.
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Tags: business, customers, marketing
Posted in: Marketing Alchemy