All first-year journalism students have this fact drilled into their heads: Every story you write must answer the following questions within the first paragraph, if not the first sentence:
Who? What? Where? When? Why?
We’re trained to answer all the major questions readers will have in the shortest amount of space possible. Why? Because readers skim.
People also skim on the web. Does your website answer all the major questions they’ll have? Take a page out of the journalist’s book, and make sure you answer these questions on your home page:
