Is word-of-mouth crucial to your business? Find out how the Internet is changing the playing field, and what you can do to come out on top.
Leveraging Word-of-Mouth in the Digital Age
By: Jessica Cox | February 19th, 2010
Tags: business, customers, local marketing, marketing, web design, website, website design, word-of-mouth
Posted in: Marketing Alchemy
Brand Identities, Bunnies, Moms, and Coffee – A Collection of Posts
By: Michelle Pierce | December 23rd, 2009
We’re a grand total of two days away from Christmas (Have you finished your shopping/wrapping? Because I sure haven’t. Oh no.), and while we’re preparing for the holidays, I thought I would share some of the posts I’ve found in the past few days that have really made me think. Or smile. Or in one particular case, laugh until tea shot out my nose. (I don’t recommend that.)
Tags: brand design, bunnies, coffee, customers, marketing
Posted in: Naked Writing, TGIF
Google Launches Social Search
By: Jessica Cox | October 28th, 2009
It’s long been said that success in business depends on who you know. Now, success on the search engine results pages will also depend on who you know, now that Google has launched its Social Search product into its experimental Google Labs.
Tags: business strategy, customers, marketing, rankings, reputation, social media
Posted in: Marketing Alchemy
Do You Just Work Here?
By: Michelle Pierce | August 12th, 2009
Seth Godin had an excellent blog post recently about passing the buck.
How many times have you said, “I just work here”?
I was in a sorority in college, and one of the things that always baffled me were the rules we had. If you were wearing your sorority letters, you couldn’t smoke or drink. If you [...]
Tags: customers, marketing, reputation
Posted in: Naked Writing
Heating up Your Sales Cycle with the Element of Fire
By: Jessica Cox | July 24th, 2009
Imagine someone is on the fence about working with you. They know you by reputation, but they haven’t had the personal experience of doing business with you.
These are troubled times. No one can afford to waste money, and no one wants to make a mistake. And with marketing budgets slashed, it can feel like dark [...]
Tags: customers, desire, marketing
Posted in: Marketing Alchemy
How to Unlock the Element of Desire in Your Marketing
By: Jessica Cox | April 14th, 2009
What secret dreams motivate your customers? What questions haunt them into the night? In the rush of the workday grind, it can be easy to forget the fundamental truths that guide your client’s decisions. Yet businesses ignore them at their peril.
Tags: business, customers, marketing
Posted in: Marketing Alchemy
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