Imagine someone is on the fence about working with you. They know you by reputation, but they haven’t had the personal experience of doing business with you. These are troubled times. No one can afford to waste money, and no one wants to make a mistake. And with marketing budgets slashed, it can feel like [...]
Heating up Your Sales Cycle with the Element of Fire
By: Jessica Cox | July 24th, 2009
Tags: customers, desire, marketing
Posted in: Marketing Alchemy
What Twilight Can Teach You About Marketing
By: Michelle Pierce | April 28th, 2009
Ah, Twilight. The total series has sold more than 42 million copies worldwide. The first movie in the series has made more than $379 million worldwide, and it took in nearly $70 million its first weekend alone. These books have spawned a fan base that makes Trekkies and Star Wars fanatics look sane. These fans [...]
Tags: desire, marketing, twilight
Posted in: Aqua Vita News
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