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Jessica Cox

How To Use Social Media Management Tools – 5 Tips

Get more done in less time with 5 social media management tools and tips.

Twitter eating up your time? Facebook filling up your schedule? Losing track of time on LinkedIn? You’re not alone. Time management is one of the top challenges for serious online networkers.

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Posted in: Marketing Alchemy

Michelle Pierce

TGIF – Week’s End Links – Happy Birthday, Facebook!

First off, happy birthday to Facebook! The social juggernaut turned six on Thursday, which makes them squarely middle-aged online. I started my own Facebook account in 2005, back when they were only open to colleges and you had to have a university email address to open an account. (In fact, I didn’t delete my “ou.edu” address from my Facebook account until late 2009, after said address had been defunct for about two and a half years.)

And while Facebook and I have had our differences over the years, I have to say “thank you.”

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Posted in: TGIF

Jessica Cox

Get the Facts on Facebook: 22 Tips & Statistics

Facebook has become a powerhouse platform for businesses looking to connect with their customers and prospects online. With over 350 million users interacting online, it’s easy to see the appeal of getting face time on this popular social network.

Facebook user statistics:

  • Facebook claims more than 350 million active users.
  • Fifty percent of active users log on to Facebook in any given day.
  • The average user spends more than 55 minutes per day on Facebook.

That’s a lot of people spending quite a bit of time in one place online. Do you have a stake in that game?

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Posted in: Marketing Alchemy

Michelle Pierce

Four Unbreakable Social Media Rules

1. Thou shalt be active.

In social media, you have to establish yourself as part of the community. Don’t just set up an account, make a couple of status updates or send a couple of tweets, and then decide that it’s not working. Social media marketing is not a magic bullet (nothing is). It takes time, and the most popular people online have been doing it for years.

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Posted in: Naked Writing

Jessica Cox

Social Media Showdown: Twitter vs. Facebook vs. Email

E-mail continues to dominate emerging social channels such as Twitter and Facebook. E-mail remains the favorite way to share information with colleagues and friends, according to the latest social media study by ShareThis, a popular social content sharing widget.

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Posted in: Marketing Alchemy

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