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Michelle Pierce

Four More Writing Mistakes You Shouldn’t Make

This is not the first time I’ve touched on this subject, and I doubt it’ll be the last. Here are four more writing mistakes you should avoid: Peak/Peek/Pique A pet peeve of mine is when I see people use the phrase “peak my interest” or “peek my interest.” It’s “pique,” dammit. “Peak” is a noun, [...]

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Posted in: Naked Writing

Michelle Pierce

Michelle’s 30-Second Guide to Possessives

Last time we discussed the ever-elusive apostrophe, I kept it short and sweet, touching on the most common rules that we run in to while writing. However, when it comes to making possessives, it’s a little more complicated than adding “apostrophe + s.” Never fear, though. Here at Aqua Vita, we’re all about clear communication [...]

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Posted in: Naked Writing

Michelle Pierce

Michelle's 30-Second Guide to the Apostrophe

“Am I the only one distracted by apostrophes and weird quoting?”
–Seth Godin

No, sir, you are not.

For whatever reason, the correct use of apostrophes seems to baffle otherwise intelligent people. They may be a certifiable genius with a 175 IQ, but the apostrophe concept eludes them. Unfortunately, little mistakes like this can make you look stupid, and when you’re trying to make a first impression on somebody, that’s generally not a trait you want to convey…

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Posted in: Naked Writing

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