8. “I’ve been accused of being aloof. I’m not. I’m just wary.”
With an ongoing recession, betrayals in the financial sector, and general corporate misconduct, buyers are extremely careful about who they choose to do business with.
Do everything in your power to reassure them. Post privacy policies alongside your newsletter signup. Include all relevant association badges to let them know you’re well-respected in your industry. For e-commerce sites, include security badges and security notifications to let shoppers know their money is in good hands.
