By: Jonathan Cox | December 31st, 2009
6. Know your products…
…inside and out. You can get an excellent feel for what works and what doesn’t by making note of your weakest products, your strongest products, and the price points each sells for.
Earlier this year, I spent a fair chunk of time and money creating a couple of new product packages for folks that needed a simple startup site. It wasn’t successful. Fortunately, I keep records of sales meetings on new products, so I began to review them to look for the problem.
Tags: business, lessons, saving, strategy
Posted in: Eureka!
By: Jonathan Cox | December 30th, 2009
1. Be ethical
Times are tough, and sales are more difficult to come by in many industries. There are those who price gouge, or leave their customers high and dry at the first sign of complaint, and they get away with it, right?
It’s rough being one of the good guys right now, keeping prices fair and placing high importance on customer service and quality assurance. But don’t be duped. What goes around comes around. If you work hard and you’re good to your customers, it’ll pay back in spades.
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