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Jessica Cox

How To Use Social Media Management Tools – 5 Tips

Get more done in less time with 5 social media management tools and tips.

Twitter eating up your time? Facebook filling up your schedule? Losing track of time on LinkedIn? You’re not alone. Time management is one of the top challenges for serious online networkers.

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Posted in: Marketing Alchemy

Michelle Pierce

What Our First President Can Teach You About Marketing

For most Americans, George Washington is one of our most admirable founding fathers. As the general for our army during the American Revolution and our first President, he led a long and distinguished life and helped to shape our country in those first years.

Considering yesterday was George Washington’s birthday, here are some words of wisdom from our first President.

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Posted in: Naked Writing

Jessica Cox

Leveraging Word-of-Mouth in the Digital Age

Is word-of-mouth crucial to your business? Find out how the Internet is changing the playing field, and what you can do to come out on top.

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Posted in: Marketing Alchemy

Jonathan Cox

Good Site, Bad Site: Edition 1

The other day, I began researching branded jump drives for AVC. Nothing says “I love you” to clients like a stylish, pocket-sized piece of technology that makes their lives a little easier, right?

But alas, this path was filled with far more peril than I had realized. Here’s how it went down:

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Posted in: Eureka!

Jessica Cox

Get the Facts on Facebook: 22 Tips & Statistics

Facebook has become a powerhouse platform for businesses looking to connect with their customers and prospects online. With over 350 million users interacting online, it’s easy to see the appeal of getting face time on this popular social network.

Facebook user statistics:

  • Facebook claims more than 350 million active users.
  • Fifty percent of active users log on to Facebook in any given day.
  • The average user spends more than 55 minutes per day on Facebook.

That’s a lot of people spending quite a bit of time in one place online. Do you have a stake in that game?

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Posted in: Marketing Alchemy

Jessica Cox

14 Web Design & Marketing Tips from Paul Newman, Pt. 1

As an actor, entrepreneur and humanitarian, Newman found numerous ways to dazzle an audience, from the silver screen to the kitchen table. Before his rise to stardom, those baby blues overlooked a lifetime of hard work.

After working his family’s sports store, Newman served as a radio operator in WWII, and sold encyclopedias in between visiting agents. From these humble beginnings, he went on to donate hundreds of millions in profits from his “Newman’s Own” company to numerous charities.

A man of many talents, Newman’s old-school advice rings true through the world of web design and Internet marketing.

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Posted in: Marketing Alchemy

Jessica Cox

Online Marketing: Google Adding Click to Call in Mobile Ads

The wildly successful PPC giant Google AdWords unveils yet another addition to their arsenal of online advertising options.

In Google’s words:
“We’re pleased to announce that beginning in January, your location-specific business phone number will display alongside your destination URL in ads that appear on high-end mobile devices.”

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Posted in: Marketing Alchemy

Michelle Pierce

6 Aqua Vita Business Resolutions for 2010

People have been making New Year’s resolutions since time immemorial. And most of us make numerous personal ones. But what about New Year’s resolutions for your business?

What do you want to accomplish this year professionally?

Where do you want your business to be in December 2010?

I can think of a lot of things that I’d like Aqua Vita to accomplish this year. But here are a few resolutions we have for 2010 to make us better than ever.

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Posted in: Aqua Vita News

Michelle Pierce

Brand Identities, Bunnies, Moms, and Coffee – A Collection of Posts

We’re a grand total of two days away from Christmas (Have you finished your shopping/wrapping? Because I sure haven’t. Oh no.), and while we’re preparing for the holidays, I thought I would share some of the posts I’ve found in the past few days that have really made me think. Or smile. Or in one particular case, laugh until tea shot out my nose. (I don’t recommend that.)

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Posted in: Naked Writing, TGIF

Jessica Cox

Five Reasons PDF Email Newsletters Don’t Work

At first glance, PDF attachments look like the best way to send out your email newsletter. You create your PDF, attach it to your email, and blast it out to your contacts. What could be easier? It might sound easy, but is it really effective? If you only send a PDF attachment to your list, [...]

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Posted in: Marketing Alchemy

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