What Our First President Can Teach You About Marketing
By: Michelle Pierce | February 23rd, 2010
For most Americans, George Washington is one of our most admirable founding fathers. As the general for our army during the American Revolution and our first President, he led a long and distinguished life and helped to shape our country in those first years.
Considering yesterday was George Washington’s birthday, here are some words of wisdom from our first President.
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Tags: George Washington, gratitude, honesty, marketing
Posted in: Naked Writing
Leveraging Word-of-Mouth in the Digital Age
By: Jessica Cox | February 19th, 2010
Is word-of-mouth crucial to your business? Find out how the Internet is changing the playing field, and what you can do to come out on top.
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Tags: business, customers, local marketing, marketing, web design, website, website design, word-of-mouth
Posted in: Marketing Alchemy
Good Site, Bad Site: Edition 1
By: Jonathan Cox | February 9th, 2010
The other day, I began researching branded jump drives for AVC. Nothing says “I love you” to clients like a stylish, pocket-sized piece of technology that makes their lives a little easier, right?
But alas, this path was filled with far more peril than I had realized. Here’s how it went down:
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Tags: bad site, good site, marketing, website design, website usability
Posted in: Eureka!
Get the Facts on Facebook: 22 Tips & Statistics
By: Jessica Cox | February 2nd, 2010
Facebook has become a powerhouse platform for businesses looking to connect with their customers and prospects online. With over 350 million users interacting online, it’s easy to see the appeal of getting face time on this popular social network.
Facebook user statistics:
- Facebook claims more than 350 million active users.
- Fifty percent of active users log on to Facebook in any given day.
- The average user spends more than 55 minutes per day on Facebook.
That’s a lot of people spending quite a bit of time in one place online. Do you have a stake in that game?
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Tags: Facebook, marketing, social media, tribes
Posted in: Marketing Alchemy
14 Web Design & Marketing Tips from Paul Newman, Pt. 1
By: Jessica Cox | January 25th, 2010
As an actor, entrepreneur and humanitarian, Newman found numerous ways to dazzle an audience, from the silver screen to the kitchen table. Before his rise to stardom, those baby blues overlooked a lifetime of hard work.
After working his family’s sports store, Newman served as a radio operator in WWII, and sold encyclopedias in between visiting agents. From these humble beginnings, he went on to donate hundreds of millions in profits from his “Newman’s Own” company to numerous charities.
A man of many talents, Newman’s old-school advice rings true through the world of web design and Internet marketing.
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Tags: marketing, Paul Newman, web design
Posted in: Marketing Alchemy
Online Marketing: Google Adding Click to Call in Mobile Ads
By: Jessica Cox | January 8th, 2010
The wildly successful PPC giant Google AdWords unveils yet another addition to their arsenal of online advertising options.
In Google’s words:
“We’re pleased to announce that beginning in January, your location-specific business phone number will display alongside your destination URL in ads that appear on high-end mobile devices.”
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Tags: advertising, marketing, mobile, ppc
Posted in: Marketing Alchemy
6 Aqua Vita Business Resolutions for 2010
By: Michelle Pierce | January 1st, 2010
People have been making New Year’s resolutions since time immemorial. And most of us make numerous personal ones. But what about New Year’s resolutions for your business?
What do you want to accomplish this year professionally?
Where do you want your business to be in December 2010?
I can think of a lot of things that I’d like Aqua Vita to accomplish this year. But here are a few resolutions we have for 2010 to make us better than ever.
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Tags: business, consistency, efficiency, marketing, New Year, resolutions
Posted in: Aqua Vita News
Brand Identities, Bunnies, Moms, and Coffee – A Collection of Posts
By: Michelle Pierce | December 23rd, 2009
We’re a grand total of two days away from Christmas (Have you finished your shopping/wrapping? Because I sure haven’t. Oh no.), and while we’re preparing for the holidays, I thought I would share some of the posts I’ve found in the past few days that have really made me think. Or smile. Or in one particular case, laugh until tea shot out my nose. (I don’t recommend that.)
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Tags: brand design, bunnies, coffee, customers, marketing
Posted in: Naked Writing, TGIF
Five Reasons PDF Email Newsletters Don’t Work
By: Jessica Cox | December 1st, 2009
At first glance, PDF attachments look like the best way to send out your email newsletter. You create your PDF, attach it to your email, and blast it out to your contacts. What could be easier? It might sound easy, but is it really effective? If you only send a PDF attachment to your list, [...]
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Tags: email, marketing, PDF
Posted in: Marketing Alchemy