14 Web Design & Marketing Tips from Paul Newman, Pt. 2
By: Jessica Cox | January 26th, 2010
8. “I’ve been accused of being aloof. I’m not. I’m just wary.”
With an ongoing recession, betrayals in the financial sector, and general corporate misconduct, buyers are extremely careful about who they choose to do business with.
Do everything in your power to reassure them. Post privacy policies alongside your newsletter signup. Include all relevant association badges to let them know you’re well-respected in your industry. For e-commerce sites, include security badges and security notifications to let shoppers know their money is in good hands.
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Tags: Internet marketing, Paul Newman, website design
Posted in: Marketing Alchemy
14 Web Design & Marketing Tips from Paul Newman, Pt. 1
By: Jessica Cox | January 25th, 2010
As an actor, entrepreneur and humanitarian, Newman found numerous ways to dazzle an audience, from the silver screen to the kitchen table. Before his rise to stardom, those baby blues overlooked a lifetime of hard work.
After working his family’s sports store, Newman served as a radio operator in WWII, and sold encyclopedias in between visiting agents. From these humble beginnings, he went on to donate hundreds of millions in profits from his “Newman’s Own” company to numerous charities.
A man of many talents, Newman’s old-school advice rings true through the world of web design and Internet marketing.
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Tags: marketing, Paul Newman, web design
Posted in: Marketing Alchemy
