Jonathan Cox
3.18.2010
Eureka!

QuiBids Harnesses Consumer Adrenaline With Cruel Efficiency

Have you guys been to QuiBids (AKA the new “consumer crack” site) yet? Geez those guys are good.

It’s been a while since we’ve seen someone up the ante with the whole online-auction thing, but QuiBids has done it. They’ve basically created a system that amplifies the sense of urgency consumers feel when confronted with an awesome deal. There are reports of users winning Macnooks for $23.72, VIZIO 32 HDTV’s for $2.60 and 8GB Apple iPods for $18.90.

Pretty freaking incredible. How do they do it? Simple:

First of all, there’s a live count down timer on each of these actions. Here’s a bid section on the front page:

QuiBids crack

Each bid placed on QuiBids costs users $0.60. By collecting $0.60 for each bid placed, QuiBids is able to afford the killer prices they’re closing on these items for. The cost is just sort of shared by all the people who bid on the item, and the last turtle over the finish line wins the carrot.

I’ve got to admit, I’m a pretty stalwart shopper, and this even gets MY juices going.

Good job, QuiBids. This was a great innovation. In the words of Donald Trump, I hope you make lots of money.