6. Know your products…
…inside and out. You can get an excellent feel for what works and what doesn’t by making note of your weakest products, your strongest products, and the price points each sells for.
Earlier this year, I spent a fair chunk of time and money creating a couple of new product packages for folks that needed a simple startup site. It wasn’t successful. Fortunately, I keep records of sales meetings on new products, so I began to review them to look for the problem.
