Is word-of-mouth crucial to your business? Find out how the Internet is changing the playing field, and what you can do to come out on top.
Leveraging Word-of-Mouth in the Digital Age
By: Jessica Cox | February 19th, 2010
Tags: business, customers, local marketing, marketing, web design, website, website design, word-of-mouth
Posted in: Marketing Alchemy
Does Your Website Answer These Five Questions?
By: Michelle Pierce | February 12th, 2010
All first-year journalism students have this fact drilled into their heads: Every story you write must answer the following questions within the first paragraph, if not the first sentence:
Who? What? Where? When? Why?
We’re trained to answer all the major questions readers will have in the shortest amount of space possible. Why? Because readers skim.
People also skim on the web. Does your website answer all the major questions they’ll have? Take a page out of the journalist’s book, and make sure you answer these questions on your home page:
Tags: copywriting, journalism, questions, website
Posted in: Naked Writing
So You Want to Be a Web Slinger
By: Michelle Pierce | November 10th, 2009
So you’ve finally realized just how darn beneficial the web would be for your business. Now the biggest question: how on earth do you get started?
HAHA! Worry not, my friends. Here are a few useful things to know to help you make the most of your site.
Getting started with design
Design is the part [...]
Tags: keywords, web design, website, writing
Posted in: Naked Writing
What Would Kirk Do?
By: Jessica Cox | May 26th, 2009
7 Marketing Lessons from Star Trek
Celebrating the recent Star Trek movie, we’re sharing marketing wisdom from around the universe. Find out how to apply the wisdom of Starfleet to your business and marketing efforts.
An Outdated Website is the New Red Shirt
Many times, you can tell at a glance which crew members will survive the surface [...]
Tags: captain kirk, kirk, marketing, spock, star trek, website
Posted in: Marketing Alchemy
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