Is word-of-mouth crucial to your business? Find out how the Internet is changing the playing field, and what you can do to come out on top.
Leveraging Word-of-Mouth in the Digital Age
By: Jessica Cox | February 19th, 2010
Tags: business, customers, local marketing, marketing, web design, website, website design, word-of-mouth
Posted in: Marketing Alchemy
Good Site, Bad Site: Edition 1
By: Jonathan Cox | February 9th, 2010
The other day, I began researching branded jump drives for AVC. Nothing says “I love you” to clients like a stylish, pocket-sized piece of technology that makes their lives a little easier, right?
But alas, this path was filled with far more peril than I had realized. Here’s how it went down:
Tags: bad site, good site, marketing, website design, website usability
Posted in: Eureka!
14 Web Design & Marketing Tips from Paul Newman, Pt. 2
By: Jessica Cox | January 26th, 2010
8. “I’ve been accused of being aloof. I’m not. I’m just wary.”
With an ongoing recession, betrayals in the financial sector, and general corporate misconduct, buyers are extremely careful about who they choose to do business with.
Do everything in your power to reassure them. Post privacy policies alongside your newsletter signup. Include all relevant association badges to let them know you’re well-respected in your industry. For e-commerce sites, include security badges and security notifications to let shoppers know their money is in good hands.
Tags: Internet marketing, Paul Newman, website design
Posted in: Marketing Alchemy
The Three Acts of Website Magic
By: Jonathan Cox | January 20th, 2010
How is a good website like a magic trick?
I saw The Prestige recently, and I couldn’t pass up on the opportunity to draw the comparison between my craft and magic. Everyone knows we techies are wizards, anyway, right? So here we go. Are you watching closely?
Tags: illusion, magic, prestige, website design
Posted in: Eureka!
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