By: Jonathan Cox | February 9th, 2010
The other day, I began researching branded jump drives for AVC. Nothing says “I love you” to clients like a stylish, pocket-sized piece of technology that makes their lives a little easier, right?
But alas, this path was filled with far more peril than I had realized. Here’s how it went down:
Tags: bad site, good site, marketing, website design, website usability
Posted in: Eureka!
By: Michelle Pierce | January 12th, 2010
1. Thou shalt forgo happy talk and splash pages.
Happy talk is any text on your site that fills up space without actually saying anything. For example, “Welcome to our site! We’re so glad to have you.”
Splash pages are another archaic leftover from the early days of the web. These pages feature little more than a “click here to enter” button, and, like happy talk, they do little more than take up space.
Tags: clarity, communication, design, website usability
Posted in: Naked Writing
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