Critical SEO Update

by | Mar 7, 2022

Google headquarters never sleeps…ever.

And it feels like keeping your site up to their standards means no sleep for a business owner as well. Nonetheless, you’d be daft not to follow their requirements as their mobile indexing has the power to bring you customers, clients, listeners, and whatever else you’re looking to get through your site. 

This means websites that provide a mobile-friendly experience now take precedence over sites that haven’t been optimized for mobile users.

Google understands that not everyone has had a chance to adapt their site to become mobile-friendly, but with the deadline of March 2022, their understanding is running out quickly. It’s time for website owners to make the necessary adjustments or risk losing ground in the digital world.

Follow mobile-first best practices for your site, and check your pages with Google’s URL Inspection Tool. 

Best way to adapt my site to be mobile-friendly?

There are a number of best practices to implement on your desktop site to launch you into the mobile-friendly world Google is ready for. Here are a few starting points!

Desktop and Mobile Content Should Be Identical

Don’t confuse your visitors! The content and graphics they see on the mobile site should exactly match what they find on their desktop. Of course, varying design elements are almost unavoidable, considering the task at hand. And according to Google, it’s fine to have differences in look and feel. Just be sure to keep that content the same on both sites.

Review Data Structures 

Like all things coding – consistency is key. So ensuring the data structures are uniform across both sites should be on your list of adapting your site to be more mobile-friendly. Be certain the breadcrumbs, videos objects, and products are the same across the board. Another key ingredient to mobile success is your URL – keep the format the same every time it’s used on your site.

Keep Your Content Googlebot Accessible

Spiders are creepy, and digital spiders are no exception. Google’s spiders – or bots – crawl the web discovering and reporting the content they find. And that’s a good thing. To help them do their job, use the same meta tags for your desktop and mobile site, and let the Google crawlers find your content to be full of great resources for your audience. 

Review Ad Placement

Ad placement is integral to your campaign strategy, and bad placement can seriously harm your Google ranking. So, Google released a helpful article detailing how to stay in their ranking good graces with some top-notch ad placement best practices.

Check the visual content, like pictures and videos 

Visual content on your mobile site must be consistent with what appears on your desktop. The videos and images require a supported format, should be high quality, and need to be easy to see without much scrolling.

Keeping up with digital platforms isn’t easy, but it’s worth it!  Here’s an estimate from Hubspot: Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day.

Ready to throw in the towel? Let us help!

If the change to your site’s usability is hitting you out of nowhere – feel free to let us handle all the grunt work for you, and get your site optimized as quickly as possible. Just give us a call at 918-518-5907 or fill out the form below.

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