What’s New: Tips, Tricks & Trends

by | Jul 20, 2016

VIDEO/ENTERTAINMENT

Disney Video: MOANA

AV Alumni Matt Steele’s latest project!

Great Facebook Videos

Video is now the top performing format on Facebook. BuzzFeed Tasty is killing it with their Facebook videos, averaging over 470,000 interactions per video.

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6 Ways Local Merchants Are Using Pokémon Go to Drive Business
Pokémon Go: Stefanie Miles weighs in with some information on this trend that’s actually useful.

Lindsey Stirling: Dragon Age

Our project manager Cherith just got back from a Lindsey Stirling’s concert in North Carolina. So we’re sharing some of the amazing music!

SOCIAL

Why Simplicity Wins in Email Marketing
Hannah Green walks you through the whys and hows of creating simple emails. And if you want to benchmark your email prowess, check out this comparison by industry.

Twitter Offers Audience API To All Brands
Gavin O’Malley describes how Twitter just gave you access to all the demographic data you ever dreamed of.

How 3 Publishers Plan to Use Snapchat Memories to Improve the Quality and Shelf Life of their Output
Joseph Lichterman showcases some examples that might stoke your creativity. Turns out users don’t hate hearing from brands on messaging apps.

Web/USABILITY

Website Forms Usability: Top 10 Recommendations

Follow these well-established — but frequently ignored — guidelines to ensure users can successfully complete your website forms.

Hamburger Menus and Hidden Navigation Hurt UX Metrics

Discoverability is cut almost in half by hiding a website’s main navigation. Also, task time is longer and perceived task difficulty increases.

B2B Product Specifications: Guidelines for Creating Useful Product-Specs Pages

Effective product information on B2B sites satisfies 5 main criteria and can be put together using our spec lists for physical and software products.

Cultural Nuances Impact User Experience: Why We Test with International Audiences

Designs that incorporate local nuances of international markets benefit organizations and their customers. Even small-scale studies can lead to insights that improve designs and increase trust.

Four Dimensions of Tone of Voice

A website’s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

WEB/SEO

One Formula to Rule Them All: SEO Data Analysis Made Easy in Excel
Jeremy Gottlieb shows you how to speed up your keyword research, disavow work, and GA analysis with one simple formula.