Our Proven Process: The Deep Dive

Our Deep Dive system helps us to refine your story, attack your goals and grow your organization using a battle-tested process refined over seventeen years, with hundreds of clients.

Here’s the four-step process we use with every single client:

1. Dive In

• We dive in to understand what makes you unique.
• We define your audience, identify their problems, and clarify exactly how you help them.
• We align every project with your short-term goals, long-term goals, and staff preferences.
• We also take the time to define what you do not want to see.

2. Build the Plan

• We build a strategy that hits your biggest objectives.
• We choose the right mix of tactics and create an editorial calendar that keeps everything aligned and on track.

3. Execute the Plan

• We execute the plan. We take action right away and work closely with you and your team to bring your story to life and deliver real results.

4. Grow

• We track campaign performance, review results, refine our tactics, and keep making improvements over time.
• The result? Continuous improvement and compounding growth, quarter after quarter, year after year.

Our Short Pay Pledge

We’re so confident in The Deep Dive process that we back it with the strongest guarantee in marketing:

If at the end of any project or retainer period you feel we didn’t meet expectations, you pay us only what you think is fair.

No questions. No hard feelings. Just the bill you believe we earned.

That’s how certain we are that our process works.