When you’re drinking your third cup of coffee (or tea) at 4AM, staring at a computer screen and listening to the rain, it’s easy to lose perspective.

When you’re polishing out the last little details of a project, it’s easy to think to yourself, “Is anyone ever going to notice this?”

Well, someone did.

Late last week, we received a lovely little package from the BBB.

The Better Business Bureau honors Aqua Vita Creative for Excellence in Customer Service, 2010, Official Accredited Business of BBB Honor Roll.

“Periodically, the Better Business Bureau (BBB) rewards those Accredited Businesses with outstanding records of customer service.

“This determination is based upon several factors, which include complaint history, complaint handling, community reputation, and overall customer service.

“It is my honor to congratulate you on behalf of BBB on being designated as a recipient of this BBB Award for outstanding customer service.”
Amie Mitchell, BBB Director of Accreditation Services.

Aqua Vita Creative BBB Award
The seal is actually quite shiny.

It’s so rewarding to see hard work and dedication to our clients pay off.

It’s encouraging to be a part of Rotary and the Better Business Bureau. These organizations champion truth and integrity in business.

Here’s Aqua Vita Creative’s secret to excellent customer service:

The Four-Way Test

Of the things we think, say, and do:

Is it the truth?

This applies to every email, phone call, website, marketing message, and sales slick. With every project, we counsel clients to communicate the truth about their products and services. Truth wins out in the end.

Is it fair to all concerned?

We love what we do, but it’s important that our clients love it too. We listen very carefully, and go above and beyond. Sometimes that means we take a profit loss on a project to make sure our clients get a fair deal.

Will it build goodwill and better friendships?

We’re in this for the long haul. We look for clients with the same ethical standards as we do. Some of our clients have been with us for years, because we make these relationships a priority.

Will it be beneficial to all concerned?

Bottom line, our goal is to help our clients grow and become more successful. As we achieve that, we continue to grow and become more successful.