Designing a Beautiful Website for a Flower Boutique

by | May 24, 2023

When Aqua Vita alum and business owner Cassie Imel asked us to redesign the website for her current business, Penelope & Lu, we jumped at the opportunity.

Penelope & Lu is a flower boutique in downtown Broken Arrow. They create all kinds of beautiful floral arrangements, from hand-tied wedding bouquets to massive floral chandeliers.

We were tasked with:

  1. Designing a new website for the Penelope & Lu brand
  2. Filming a styled shoot to create a video background for the website
  3. Updating the website’s SEO and eCommerce functionality

Our Process

First, we cleaned up the old systems and brought the site up to Google standards by making it mobile friendly. Next, we added their products and events to their WooCommerce shop, and created a Gravity Form that allows customers to schedule consultations. Lastly, we updated the layout and colors to match the beauty of their flower arrangements.

We wanted it to look and feel like the culture of their boutique, so we created an elegant, simple design with floral embellishments. We also wanted it to feel warm and welcoming, so we made use of cream tones, pastel pinks, and natural greens. Plus, we added visual interest and motion by creating a video background for the home page.

Why This Project Is Special

This is a website that is near and dear to our hearts – not only is it a beautiful, local business that brightens people’s day, but it is also owned by a team member that was a really special and important part of Aqua Vita. In fact, our early social media efforts and social media services were because of Cassie’s work at Aqua Vita.

Does Your Website Need a Redesign?

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