We Have Messick Roofing’s Website & Marketing Covered

by | Mar 21, 2023

The Strategy

Messick Roofing is one of the oldest roofing companies in northeastern Oklahoma, having been in business since 1962. But they were looking for more leads online.

Aqua Vita Creative and Messick Roofing chose several tactics to do this:

Our Strategy: Building A Solid Foundation With Website Design & Video Production

The first thing we did was update the Messick Roofing website to better show off the projects he does for residential and commercial roofing. We shot before and after drone videos of his projects, interviewed happy customers, and shot video of Grant sharing valuable information about how to work with your insurance company, new laws that affect roofing, and more.

Playing the Long Game: Search Engine Optimization

Then, we removed a bunch of old, outdated service landing pages and narrowed our focus down to two big ones: residential and commercial. By focusing our energy on these two pages, we could make sure they were as polished and optimized as possible before branching out into other pages. We also updated his Google My Business profile and made sure it was being updated regularly.

Now For Lead Generation!

With those building blocks in place, we shifted focus to optimized his Google & social ad campaigns. We created special landing pages specific to each campaign that gave people just two options: calling, or filling out a quote form. We also cleaned up and optimized the ads and refined his keyword lists.

The Results

This multi-pronged approch now generates a steady stream of leads for Grant. Here’s to keeping Messick Roofing keep going for another 60 years!

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