Social Media Showdown: Twitter vs. Facebook vs. Email

E-mail continues to dominate emerging social channels such as Twitter and Facebook. E-mail remains the favorite way to share information with colleagues and friends, according to the latest social media study by ShareThis, a popular social content sharing widget....
Five Reasons PDF Email Newsletters Don’t Work

Five Reasons PDF Email Newsletters Don’t Work

[vc_row][vc_column][vc_column_text]At first glance, PDF attachments look like the best way to send out your email newsletter. You create your PDF, attach it to your email, and blast it out to your contacts. Bam! What could be easier than PDF email newsletters? It...

Google Launches Social Search

After signing a deal with Twitter last week to display Tweets in search results, Google launched another surprise experiment in Google Labs: Social Search. It’s long been said that success in business depends on who you know. Now, success on the search engine...

Social Media Marketing: What’s the Big Deal?

Five years ago, announcing “I’m on Twitter” might mean trying a new anti-depressant. Today, Fortune 500 companies are releasing “tweet” policy guides, while CEOs create v-blogs and podcasts. Strange phrases like “tweets,”...