Three Fast Email Marketing Tips

1) Clean up your list. Some email marketing services don’t automatically remove bounces. Other times, people email you to unsubscribe instead of using the handy-dandy “unsubscribe” link in your emails (crazy, I know). Take the time to go in and make...

What Our First President Can Teach You About Marketing

For most Americans, George Washington is one of our most admirable founding fathers. As the general for our army during the American Revolution and our first President, he led a long and distinguished life and helped to shape our country in those first years....

Does Your Website Answer These Five Questions?

All first-year journalism students have this fact drilled into their heads: Every story you write must answer the following questions within the first paragraph, if not the first sentence: Who? What? Where? When? Why? We’re trained to answer all the major...

Three Quick Website Maintenance Tips

As the AVC editor-in-chief and word ninja, it’s my job to take care of all the little details. Here are three quick tips that can 1) improve user experience and 2) will make it easier for search engines to read your site. 1. Fix dead links or remove them. After...

Seven Unbreakable Website Usability Rules

1. Thou shalt forgo happy talk and splash pages. Happy talk is any text on your site that fills up space without actually saying anything. For example, “Welcome to our site! We’re so glad to have you.” Splash pages are another archaic leftover from...

Four Unbreakable Social Media Rules

1. Thou shalt be active. In social media, you have to establish yourself as part of the community. Don’t just set up an account, make a couple of status updates or send a couple of tweets, and then decide that it’s not working. Social media marketing is...