Saul Bass

Design is thinking made visual. – Saul Bass

Saul Bass – His impact on design has outlasted so many others. From movies to logos, his work still stands out from the crowd more than thirty years later.

Here, on what would have been his 93rd birthday, is Google’s tribute to his amazing gift for design and founding work in kinetic typography.

Are you in need of excellent design?
We are a tight team of creative people who aspire to excellence in our work. Contact Aqua Vita Creative today, and let us create a logo for your business that will, to quote Saul Bass, both “symbolize and summarize.”
Saul Bass' Logos

Logos designed by Saul Bass from top left:

Bell System, AT&T, General Foods,

United Airlines, Avery International, Continental Airlines,

Celanese, United Way, Rockwell International,

Minolta, Girl Scouts of the USA, Lawry’s Foods,

Dixie, Quaker Oats, Frontier Airlines,

Alcoa, Warner Communications, and Fuller Paints

We’ll leave you with another thought from the great artist along with three of his greatest movie poster designs. Enjoy!

“My initial thoughts about what a title can do was to set mood and the prime underlying core of the film’s story, to express the story in some metaphorical way.

“I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.” -Saul Bass