A tournament-winning fishing charter struggled to find customers in the shark-infested waters of Florida Keys. They needed a brand that would make waves, an easy way for tourists to find them online, and of course, increased bookings.
We chose a sailfish to anchor their brand – the fastest fish in the ocean, known for a spirited fight. On the website, weather-beaten dock boards and fishing photo galleries showcase the adventure of catching a sea monster. Visitors can also see live weather reports from the Keys, and the latest Facebook updates.
Brochures, local search marketing with Google, Yahoo!, and Bing, and online media placements helped pull in more tourist traffic. The online booking system helped catch fishing trip reservations right from the site. A custom Facebook page, YouTube Channel, and captain’s shirt designs helped fans spread the word.