The Jon Talks Podcast
The Jon Talks Podcast
3. What’s Your Wildly Important Goal? A Review of 4DX, Pt 1

Jon and Jess Cox offer their insight into the power of using the 4DX method outlined in the book “The 4 Disciplines of Execution.”

The 4DX methodology came at just the right moment in our business journey.

Every member of our team has ideas and visions of what could be – but we found we ourselves struggling to accommodate all the possibilities. The simplicity of focusing on just one or two wildly important goals caught us by surprise.

When we applied these principles, things changed for us and every client who joined us in this endeavor. One client even quadrupled their profits within a short period of time! Our goals became reality when we focused on just one goal at a time.

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