Bama Companies

Business As A Force For Good

Over three generations, Bama has maintained world-class quality while treating their team members like family. Yet their website’s dated design made it difficult for applicants to find correct job listings for each location. As a result, their HR team had to go through hundreds of applications at time to filter out ineligible candidates.

We applied Bama’s legacy of “people helping people be successful” to every aspect of their website, from careers to capabilities to community.

We redesigned their website from the ground up to make it more user friendly, responsive on mobile devices, and WCAG 2.1 AA accessible. Bama cares about their team, and we worked to reflect this care throughout the website’s design. As a result, their HR team can focus on the best candidates for each location.

Equipping Bama's HR Team

We redesigned Bama’s hiring portal in order to direct applicants to important info and actions, reduce incorrect applications, showcase the benefits of working at Bama, and seamlessly integrate with their existing hiring system.

Showcasing Capabilities

Over the years, Bama has earned a variety of certifications and awards for their social and environmental ethics, quality, and innovation. We featured these achievements more prominently in order to showcase their high level of excellence.

Maintaining Consistent Quality

Consistency is a key part of Bama’s process, and we needed to reflect that in all of their branding and marketing materials. We created a branding system – including new logo designs and taglines for all of their employee programs – in order to mirror the quality they deliver in their products.

Bama Website Design

Bama Branding

In addition to their website, we also created a consistent branding system for their employee programs. Before, each branch had their own logos and taglines, but none of them were consistent with the parent brand. Now, each logo works cohesively with the parent brand, and each tagline ties into Bama’s main mission: “People helping people be successful.”

Bama Photography