213 Leads in 60 Days for Chenoweth Eye & Aesthetics

Dr. Chris Chenoweth, OD, is one of Oklahoma’s most experienced eye care and laser eye surgery experts. Since starting his practice in 1995, he has helped thousands of patients with routine eye exams, dry eye treatments, LASEK surgeries. He gradually expanded his practice to include aesthetic treatments such as IPL and Morpheus 8.

As his business grew, Dr. Chenoweth acquired eye care clinics and optometry practices in other cities around the state. An incredible achievement!

But with all growth, things can get a little off track. After this awesome expansion, Dr. Chenoweth found himself juggling multiple domains, outdated websites inherited from new practices, and Google Business Profiles he didn’t fully control.

That’s where we came in! 

Advanced Tracking Reveals Tangible Results (December 2025 – February 2026)

The TL;DR: our updates to the website garnered more than 200 leads by phone and by the appointment form over the course of 60 days.

If you want more details, read on!

Starting Off: Tighten Up the Branding

The first step was designing a central website to solidify the Chenoweth Eye & Aesthetics brand. Patients and referring doctors needed to see crucial information at a glance, such as phone, address, and hours, for each of the three locations.

We also set up a contact form with custom admin notifications that would fire based on which location the user chose to contact for maximum internal efficiency.

Highlighting both medical and aesthetics services helped existing patients see the full range of services available. To build credibility for these new services, we included Dr. Chenoweth’s bio, highlighting his expertise and years of experience.

Featuring the new services on the website benefits both the medical practice and the existing patients.

For the medical practice, it fills to capacity on that new line of service and generates fresh cash flow. For the patients, it gives them another valuable service without having to hunt around for a new, unknown provider.

Everyone wins!

Domain Recovery

One of the challenges of acquiring a new practice is that you’re often left to pick up the pieces of the old brand. It’s not glamorous, but it’s essential to make sure you’re capturing the maximum amount of equity as the new owner.

With domain names in particular, you want to make sure you have complete control over them so you can make sure they point to new websites or updated pages. This way, you don’t lose potential clients who are using the old domain, and you don’t risk bad actors snagging the domain and pointing it somewhere else.

When Dr. Chenoweth acquired his new practices, we helped him to gain access to their websites’ domain names to make sure they all pointed back to the mothership: The central website that we built for him.

And we handled all the contacts with the former practice owners and domain registrars so Dr. Chenoweth’s staff could focus on their patients.

We want to be the “easy button” for our clients, and make life a little more fun.

Phase 2: Time to Refine!

The foundation was laid. Now it was time to hone in on the most important things to Dr. Chenoweth’s patients:

• Make it easy for customers to contact them (clickable phone number in the header and throughout the site)
• Easy and interesting services pages for their aesthetics services
• Location-specific pages for each practice to optimize for local SEO, with details on services and doctors for each location
• Simple contact forms to request appointments
• Local search marketing to put them in front of customers

Building Trust with a Patient Success Video

Nothing builds trust better than a third party vouching for you.

To that end, we recorded a video testimonial that captured the story of one of their patients, Beth Rengel. In the video, Beth shares her life-changing experience with Dr. Chenoweth and his team, emphasizing the service and care they deliver that keeps patients coming back.

Not only does the video enhance Dr. Chenoweth’s credibility, it also attracts new patients by showcasing real results.

How It Started, How it’s Going: A Living, Breathing, Beautiful Website

Now, instead of a cluttered mess of multiple websites with outdated information, Chenoweth Eye & Aesthetics has a clean, attractive website aimed directly at helping their patients find exactly what they need.

“Finally, a website we can be proud of!” said Dr. Chenoweth.

And we couldn’t agree more.

Of course, the most beautiful website in the world doesn’t mean anything if it’s not delivering results. While we had basic tracking set up on the website from day one, we really wanted to drill down on tracking to demonstrate the real impact of our website, SEO, and marketing efforts. 

To achieve that, we set up new, advanced tracking on the Chenoweth Eye & Aesthetics website. This upgraded tracking measures key interactions like form submissions and phone calls, and it specifically shows the number of phone calls each location received.

Over this 60-day period, the site delivered impressive metrics:

• Organic traffic: 72% of their traffic is coming from Organic Search, which shows us that our SEO efforts have been effective. 
• Phone Calls: They received 127 calls in 60 days. Of their three locations, Sapulpa received the highest number of calls (59), followed by Tulsa (37) and Ponca City (31). This location-specific information gives them clear data that can drive their marketing decisions on which locations to focus on in their future efforts.
• Form Submissions: They received 86 appointment requests through their website forms. 

That’s an ROI to be proud of.