Encompass knows engineering. Between the various offices, they have about 100 years combined experience. Unfortunately, their website and e-brochure didn’t match their reputation.
“I believe in simple.” Craig told us in our first strategy meeting. “We need someone who’s artistic but understands our industry.” Encompass wanted a modern look with a tech-savvy, professional vibe. The materials needed to showcase them as a turn-key shop that can handle the whole project done from the ground up.
Their primary audience is the petrochemical industry, with clients such as ConocoPhillips, Chesapeake Energy, Hiland Partners, and Phillips 66. The users we targeted for them ranged from project engineers and plant managers to presidents and CEOs.
"I really like all of it. The pictures and the color scheme are really good."Craig Richardson, President