But despite their expertise, they faced challenges in streamlining operations and enhancing their digital presence.
What’s that? An awesome service, but a poor website? No problem! Call Aqua Vita Creative.
We partnered with Tulsa Medical Laboratory to give their website a massive facelift and make it easier for physicians, patients, and administrators to use.
The Challenge: Scaling with Operational and Digital Hurdles
Tulsa Medical Laboratory excelled in medical testing with state-of-the-art equipment and first-rate physicians.
But as they scaled, they encountered several obstacles:
- Inefficient Processes: Their communication and payment systems were outdated (their billing was still paper-based!), which made it more difficult for their customers to request tests, inquire about results, or pay online.
- Outdated Branding: Their website and visual identity didn’t reflect their professional expertise or advanced technology, lacking professional photography to showcase their team and equipment.
- Non-Mobile-Friendly Website: Their website was dated and wasn’t optimized for mobile devices, creating a poor user experience for a growing mobile audience.
- Low Search Visibility: Their website wasn’t optimized for local SEO, resulting in missed opportunities to rank for key terms like “medical testing Tulsa” or “Tulsa lab services.”
The Solution: A Story-Driven Approach to Digital Transformation
Aqua Vita Creative applied our expertise in branding, web design, and marketing to craft a tailored solution for Tulsa Medical Labs, focusing on their goals and audience needs.
1. Strategic Discovery and Content Planning
We conducted in-depth interviews with Tulsa Medical Labs’ leadership team to understand their objectives and target audience demographics. We wanted to make sure we understood the heroes’ journey for the patients, physicians and administrators who used their site, and the problems they faced.
This resulted in a content strategy designed to attract organic search traffic for terms like “Tulsa medical testing” and “reliable lab services Oklahoma,” driving high-intent leads to their business.
2. Professional Photography to Strengthen Credibility
To elevate their brand, we captured professional photography of their equipment, physicians, and team conducting tests and going about their work. These visuals highlighted their expertise and built trust with prospective clients.
3. Mobile-Optimized Website Redesign
We developed a modern, mobile-responsive website with intuitive navigation and clear calls-to-action. The redesigned site aligned with Tulsa Medical Labs’ commitment to quality, resulting in a much easier user experience across devices.
4. Streamlined Online Payment System
We implemented a custom online payment system that matched incoming payments to their invoicing system. This solution simplified payment processing, reduced paperwork, and accelerated cash flow for their administrative team.
5. Local SEO Optimization
Our team optimized the website for local SEO, incorporating targeted keywords, meta descriptions, and structured data to boost visibility in search results for terms like “medical labs near me.”
The Results: Transformative Impact on Operations and Visibility
Our partnership with Tulsa Medical Labs delivered measurable outcomes:
- Streamlined Transactions: The new payment system processed over 29,000 transactions across two billing forms, handling more than $2 million in online transactions.
- Improved Cash Flow: The payment system significantly increased cash flow velocity and reduced accounts receivable (AR) costs, allowing the administrative team to focus on higher-value tasks.
- Enhanced Search Visibility: Local SEO efforts improved rankings for key search terms, driving increased organic traffic and inquiries.
- Stronger Brand Reputation: Professional photography and a modern website positioned Tulsa Medical Labs as a trusted leader in medical testing.
What Tulsa Medical Labs Had to Say
“Jonathan and his team are very talented and have done an outstanding job updating our website. They worked side by side with us to update our website, photograph our team, and develop an ongoing plan of attack for our marketing. We highly recommend them.”
—Jason Boone, Practice Manager
“I have nothing but great things to say. The quick responses are a blessing. We appreciate the services they provide. Thank you for being great!”
—Stephanie Anderson, IT Manager
Why Aqua Vita Creative?
At Aqua Vita Creative, we specialize in story-driven branding, web development, SEO, social media marketing, and digital advertising for medical practices and businesses.
Our StoryBrand-guided approach ensures your brand connects with your audience, while our EOS-driven processes deliver measurable results.
Ready to Grow Your Medical Practice?
Looking to streamline operations, boost search visibility, or elevate your brand? Aqua Vita Creative is here to help. Discover how story-driven marketing can transform your business.
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