When Invictus Healthcare Systems came to us, they were already delivering life-changing care. Our job was to make sure patients in Tulsa could see it online.
The Hero
Invictus is a premier multi-specialty clinic specializing in neurosurgery, spine care, foot and ankle surgery, pain management, physical therapy, and advanced imaging, all under one roof in Tulsa.
Led by compassionate experts like Dr. Gregory L. Wilson (Neurosurgery) and Dr. Andronica S. Handie (Foot and Ankle Specialist), along with their skilled team of physician assistants, physical therapists, and support staff, Invictus strives to live up to the meaning of its name: “Undefeated.”
Their mission is simple: Help patients overcome chronic back, neck, joint, and foot pain and problems so they can get back to the life they love.
The Problem
Invictus had strong word of mouth and great service, but their Google reviews and digital visibility needed a boost.
The Plan
In today’s healthcare landscape, patients research online first. They want to see trust, professionalism, and genuine care before they ever walk through the door.
Invictus needed:
- A strategic reputation management system to amplify patient voices and build social proof across their Google profiles.
- Authentic, high-quality photography that humanized their team and facilities.
The Solution
We started with our signature approach: Dive In. Build the Plan. Execute. Grow.
Reputation Management & Online Reviews
We optimized their Google Business Profile, designed a review-request process for their team, and crafted review responses for them that reinforced Invictus’s values of compassion and excellence.
The result? A steady stream of authentic 5-star reviews highlighting specific team members and the life-changing care from Dr. Wilson, Dr. Handie, and the full staff.
Here’s what their patients had to say:
- “Dr. Wilson’s office staff is absolutely the best.”
- “Dr. Wilson is an excellent surgeon with excellent bedside manner.”
- “Brandi is so helpful, kind, sympathetic & professional.”
- “Rachel, Amanda, and Lily are the GREATEST!!!”
Professional Photography & Videography
We spent time on-site capturing the real story of Invictus.
From Dr. Wilson explaining spinal anatomy with a model during a patient consultation, to headshots of their core team, to candid moments of staff collaboration and patient connection, these shots showcase expertise, empathy, and a welcoming environment. See examples below from our sessions.
Their photography now contributes to their story: “This is a team that listens, cares, and delivers results.”
The Results: Real Growth, Real Impact
%
Google Business Profile Impressions
Calls in 2 Months
%
Website Clicks
Since partnering with Aqua Vita, Invictus’s digital presence has soared (data from June 1, 2025 – March 3, 2026):
- Google Business Profile Impressions: 12,542 (+78%)
- Calls: 1,962
- Website Clicks: 1,819 (+38%)
Their Google reviews are overwhelmingly 5-star, with patients specifically praising the team’s professionalism, timely communication, and outstanding outcomes.
These reviews not only boost local SEO but serve as social proof, turning browsers into booked patients.
The new photography gives Invictus a fresh digital identity that matches their culture and gives visitors a preview of the excellence they deliver daily.
Patients now see the care, feel the trust, and choose Invictus with confidence.
Ready to Grow Your Organization’s Story?
If you’re a healthcare provider, nonprofit, or business ready to elevate your online presence and attract the right patients or clients, let’s talk.
Contact us today to schedule your free consultation. Your story is waiting to be told, and your growth is waiting to begin.