Client: Messick Roofing & Construction
Industry: Residential and Commercial Roofing
Location: Tulsa, Oklahoma
Relationship: Ongoing since 2009
The Challenge
Grant runs a third-generation family roofing company in one of Oklahoma’s most competitive markets. He’s competing against large companies that spend millions in marketing per year.
Grant already had strong realtor referrals and a solid reputation built over more than 60 years, but he needed a consistent way to bring in more high-quality phone calls without overpaying or attracting low-quality leads.
And this is his family legacy we’re dealing with. He wanted marketing that felt authentic and conveyed the spirit of the family-owned business he and his grandfather have built.
What We Did
Aqua Vita has partnered with Messick Roofing for more than 17 years. Over that time we’ve handled their website design, video production, social media management, search engine optimization, and paid advertising.
In the most recent campaign period we focused on Meta ads built around real people. We created and ran video ads featuring Grant, his daughter, his wife and their satisfied customers. These simple, human videos significantly outperformed static image ads.
And lastly, we paired the paid campaigns with ongoing website updates, social media, and search visibility work so every part of the system worked together.
The Results
In a recent 30-day window the Meta campaigns produced:
- 53 phone calls
- Average cost per call of $14.37
- Best-performing ad (daughter video) at $13.04 per call
- Wife video at $17.79 per call
These numbers sit well below typical roofing industry averages on Meta, which often range from $40 to $80 per lead. Real-person video proved to be the clear winner.
What the Client Says
“They’re a well-oiled machine with an affordable budget for a business of any size… I would definitely recommend their services as highly valuable.”
– Grant Golliver, President, Messick Roofing
Why This Matters
Most roofing companies pay way too much for leads. When you combine authentic creative, smart targeting, and a long-term partnership, it is possible to generate high-intent phone calls at a much lower cost while staying true to the story that sets the company apart. In Messick’s case, a longstanding family business in Tulsa.
