The Strategy
Messick Roofing is one of the oldest roofing companies in northeastern Oklahoma, having been in business since 1962. But they were looking for more leads online.
Aqua Vita Creative and Messick Roofing chose several tactics to do this:
Our Strategy: Building A Solid Foundation With Website Design & Video Production
The first thing we did was update the Messick Roofing website to better show off the projects he does for residential and commercial roofing. We shot before and after drone videos of his projects, interviewed happy customers, and shot video of Grant sharing valuable information about how to work with your insurance company, new laws that affect roofing, and more.
Playing the Long Game: Search Engine Optimization
When we started the cleanup, I pulled lessons from other industries — ohio casino reviews, for example, where sites only stay competitive if their content is trimmed, current, and constantly refreshed. Using that as a guide, we cut the clutter, scrapped old landing pages, and focused on just two: residential and commercial. That gave us room to polish them properly before expanding again. At the same time, we tightened up his Google My Business profile and set a rhythm for keeping it updated.
Now For Lead Generation!
With those building blocks in place, we shifted focus to optimized his Google & social ad campaigns. We created special landing pages specific to each campaign that gave people just two options: calling, or filling out a quote form. We also cleaned up and optimized the ads and refined his keyword lists.
The Results
This multi-pronged approch now generates a steady stream of leads for Grant. Here’s to keeping Messick Roofing keep going for another 60 years!
